Beware of the idea killer
September 1, 2022
Why read this? : An idea killer is someone who crushes your ideas. Learn how to spot them with our list of 10 common things they say and do. We share examples of where they strike,
culture
Culture defines what happens and how things get done in your business. It’s an important success factor in marketing, creativity and e-Commerce. All posts which relate to how to evaluate, improve and track the impact of culture in your business.
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The 3 most common barriers to creative thinking
August 30, 2022
Why read this? : Creativity helps you come up with new ideas. But you have to deal with certain types of people who put up barriers to creative thinking. We share examples of the 3
3 D2C challenges and how to overcome them
June 30, 2022
Why read this? : Launching a new D2C store challenges functions like sales, IT and supply chain. We share examples of typical challenges you face in those areas. Learn the types of objections you’ll get and
How to handle common e-Commerce issues post launch
August 17, 2022
Why read this? : Dealing with e-Commerce issues is a big part of running an online store. The post-launch period can be especially tough. We share 3 of the most common e-Commerce issues you’ll face
The story of the mighty battle against marketing barriers
June 9, 2022
Why read this? : When you try to introduce new ideas in marketing, barriers often go up. Your ideas can get bogged down in politics and fear of change. Read this story to learn how one
Be a challenger brand in 2022
August 19, 2022
Why read this? : Any brand that isn’t market leader is a challenger brand. We cover 8 different ways you can be a stronger challenger. For example, learn why it’s important to break with the
Eight ways to build a great e-Commerce culture
August 8, 2022
Why read this? : The way you set up your e-Commerce culture defines how your online business does things. We share 8 different ways to make it work better. Learn about key areas like people
Customer feedback – listen up or lose out
July 11, 2022
Why read this? : There’s a big difference between asking for customer feedback and doing something about it. We show how to gather customer feedback, and what you should be doing about it. Learn how
How culture drives breakthrough ideas
July 12, 2022
Why read this? : The culture of your business shapes the way you handle creativity and innovation. We share how to build a culture that drives both improvement and breakthrough ideas. Learn how to match
Learn from your marketing mistakes
July 12, 2022
Why read this? : Marketing mistakes are unavoidable. Even with the best of intentions, sometimes plans don’t work out. The key is to learn from them so you do better next time. We share lessons
The 5Ws of idea generation
June 7, 2022
Why read this? : Idea generation is the process that supplies the ideas you need to fuel your business growth. Applying the 5Ws – why, what, who, where and when – can make that process
The 3 biggest martech challenges and how to overcome them
August 17, 2022
Why Read This? : The last 10 years has seen a rapid growth in marketing technology suppliers. They bring exciting new ways to connect with customers, but they also mean changing how you do things. That’s