How this guide raises your game.
1. Learn the six key steps of the e-Commerce planning process.
2. Understand how to identify and validate e-Commerce opportunities and the pros and cons of different e-Commerce channels.
3. Learn the activities and processes you need to manage to create successful online selling experiences for your target audience.
From a business point of view, e-Commerce changes the way that consumers and brands interact. It gives consumers the opportunity to buy things without going to a physical store. And it gives brands new ways to engage with consumers through technology.
At the press of a button, you, as an online shopper can buy anything you want, and at any time.
You don’t need to leave home.
You don’t even need to speak to anyone.
For business, this is a huge commercial opportunity. Globally, the e-Commerce market was valued at US$3.5 trillion in 2019 following consecutive years of double digit growth.
The Covid-19 pandemic has created a boom in some e-Commerce categories. Reports from earlier in the year put US retailers YOY online revenue growth at almost 70%, for example.
With this continued growth and the massive leaps forward in technology in the last 10 years, more and more businesses are adding e-Commerce to their plans.
But how do you know it’s right for your brand?
And if you’ve already started your e-Commerce journey, how do you know you are doing it as well as you can?