- Last updated : September 1, 2026
Use your brain’s superpowers to build your brand
Ideas start as a tiny synaptic spark, enabled by neurotransmitters, between neurons in your brain. In plain English, they’re energy and chemicals moving through your brain cells.
Our Brains3 program helps you get your head around how this movement affects what you do, how you feel and what you think.
It won’t turn you into a neuroscientist or a psychologist. But it will help you learn the basics of how ideas work in the brain and, more importantly, what that means for your marketing activity.
Instincts
In marketing, instincts cover 3 main areas. Your reflexes, your habits and your biases.
Our Brains3 program shares insights into why we all have these, what they do for us, and how understanding them helps you influence how customers engage with your brand.
You can use these insights as creative prompts to improve your brand identity and customer experience. In doing so, you’ll make your brand more desirable and aligned with what customers want.
For a more informal taste of what our Brains3 instinctive content covers, check out our profile of Instinctive Izzy.
Emotions
Emotions are managed by a complex area in the middle of your brain called the limbic system.
Our Brains3 program shares insights into the many complex human behaviours this part of your brain manages. This includes how we process sensory information, how we make memories and how we respond to external stimuli.
You can use these insights to make your customers feel differently about your brand. To build deeper and longer-lasting connections that customers will value. You can’t make your customers happy without understanding how emotions work.
For a more informal taste of what our Brains3 emotional content covers, check out our profile of Emotional Eddy.
Logic
When you need to think hard about a problem, that’s when your logical brain kicks in. It processes facts, compares options and helps you make tough decisions.
Our Brains3 program shows why this isn’t as simple as it sounds, and why and how it can often go wrong. We’ll share common logical pitfalls and the mental models and processes you can use to try and avoid them.
You can use these insights to make smarter marketing decisions, take more calculated risks and find the kind of creative solutions your competitors will never, ever think of.
For a more informal taste of what our Brains3 logical content covers, check out our profile of Logical Lou.
From no ideas to woah ideas
Imagine how your business will be bubbling over with brilliant ideas when you learn how to fully use your Brains3 superpowers.
Get in touch for a mind-opening conversation.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
