- Last updated : July 22, 2026
A process to build brighter ideas
Ideas3 is the process we use to help brands like yours create, craft and commercialise ideas.
Bright ideas don’t begin fully formed and ready to go. They start small and ugly. It takes imagination, dedication and a lot of perspiration to bring them to life.
Our Ideas3 process helps you generate more initial ideas. Helps you identify and polish the smartest of those ideas. And helps you profitably launch them to win more business.
Use it to set up and refine your creative process, your creative culture and creatively solve your gnarliest marketing challenges.
Create
The create phase starts by identifying the specific opportunity or problem you want to work on.
It shows you how to use instincts, emotion and logic to build a large pool of potential ideas to choose from.
It helps you gather the right stimulus, set up a more creative environment and encourage more diverse and open-minded thinking.
The create phase of Ideas3 uses advanced creative and innovation principles to help you create more interesting and inspiring ideas.
Craft
You then take these raw materials ideas into the craft phase.
This transforms your ideas from small and ugly to big and beautiful.
You poke them, polish them and play around with them. Challenge the thinking. Combine them with other ideas to make better ideas.
The craft phase is a constructive and collaborative process to make sure your ideas are smart, sharp and spine-tinglingly exciting.
The craft phase of Ideas3 uses advanced writing, design and storytelling principles to help you bring your ideas to life.
Commercialise
That means only your brightest ideas make it to commercialisation.
We help you set your innovation goals and build your sales and marketing plan.
Gather the operational, financial and people resources you need to bring your brightest ideas to life and launch them into the market.
The commercialisation phase of Ideas3 uses advanced marketing planning, brand activation and selling skills to help you land your ideas perfectly and profitably into the market.
From no ideas to woah ideas
Imagine how your business will be bubbling over with brilliant ideas when you learn how to make full use of the Ideas3 process.
Get in touch for a mind-opening conversation.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
