Graphic design is a skill that combines visual communication and problem-solving. There are many ways to use this skill to boost your marketing and e-Commerce activity. Graphic design skills help you create more impactful and relevant communications that customers will notice and act on.
Read our skill guides to learn the key graphic design skills you need to know for marketing and e-Commerce. Firstly, we cover some overall easy graphic design principles for beginners. Next, we go into more specific graphic design topics like colour, logo development and typography. We have a practical guide to graphic design tools and finish with a look at different options to manager your graphic design needs.
Learn about key design principles to improve your marketing activities and designs. Find out why basic principles like Contrast, Repetition, Alignment and Proximity make a big difference. And learn more advanced techniques like the rule of thirds and the Golden Ratio.
Learn how to use colour in marketing including colour definitions, the colour wheel and colour combinations. Find out about the 5 different colour classification systems. And, learn how to use colour psychology to influence perceptions of your brand identity.
Find out how to use marketing typography to drive brand identity and influence consumers. Find out about key definitions in typography. Learn the different types of fonts and how to combine them. And, read about how to use font psychology.
Learn how to define your graphic design tools requirements. We focus on the key Adobe tools of Illustrator, Photoshop and InDesign. Find out how to access the Adobe Creative Cloud to grow your skills? And we cover the major alternatives exist if you don’t wish to use Adobe.
Read our guide to the 6 key steps of the logo development process and why logos matter in marketing and e-commerce. Find out how to make use of your logo consistent in your brand activation. Key steps you can follow on your own or when you work with a graphic designer.
How to identify your business’s graphic design needs. Where to start if you want to build your graphic design skills. And how to source freelancers or work with agencies, and the relative pros and cons of each. And overall, how you link graphic design back to your business objectives.
We specialise is coaching and advising on how to best meet your graphic design needs. This can mean you use freelance graphic designers, manage it in-house, or you build your own graphic design skills to make your visual communications more impactful.
Check out our our coaching and consulting services, if you want to know more about how we can support your graphic design needs to grow your business. Or, contact us directly if you have a specific challenge you need help with.
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