
Copywriting and the Rossiter Percy grid
Why read this? : We share examples of how to use the Rossiter Percy grid to improve copywriting. Learn how this advertising planning model tightens
Graphic design as a skill combines visual communication and problem-solving. In the business world, it’s used to improve the impact of your marketing and e-Commerce activities. Graphic design skills help you create visuals which stand-out and connect more strongly with customers.
These skill guides cover how and where graphic design enhances marketing and e-Commerce. For example, how to use design principles to improve impact. Plus, we cover specific design topics like colour, logos and typography. We also cover graphic design tools and how to fit graphic design into your business.
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Learn key design principles to improve the impact of your designs. Find out why basic principles like Contrast, Repetition, Alignment and Proximity make a big difference. And learn more advanced techniques like the rule of thirds and the Golden Ratio.
Learn how to use colour in marketing including colour definitions, the colour wheel and colour combinations. Find out about the 5 different colour systems. And, learn how to use colour psychology to influence perceptions of your brand identity.
Find out how to use marketing typography to drive brand identity and influence customers. Find out about key definitions in typography. Learn the different types of fonts and how to combine them. And, read about how to use font psychology.
Learn how to define your graphic design tools requirements, with a focus on Adobe Illustrator, Photoshop and InDesign. Plus, we go through your options if you don’t go with Adobe’s suite of tools.
Learn the 6 key steps of the logo development process. Find out how to make your logo consistent in all your brand activation. Key steps you can follow on your own or working with a graphic designer.
How to identify your business’s graphic design needs. How to build your own skills, source freelancers or work with agencies. Plus, how to link graphic design back to your business growth objectives.
We coach and consult businesses on how to best meet their graphic design needs. We can help you find a graphic designer, manage it in-house or help you build your own graphic design skills. Our goal is to help you develop the skills which will make your creative visual work have a bigger impact.
Get in touch to find out how we can support your graphic design needs to grow your business via our coaching and consulting services.
Why read this? : We share examples of how to use the Rossiter Percy grid to improve copywriting. Learn how this advertising planning model tightens
Why read this? : We explore the impact of telling your brand origin story. Learn when sharing it really works, when it kinda works and
Why read this? : We use Paul Rand’s logo evaluation criteria to learn from 5 of the world’s most famous logos. Be inspired by the