
How to get past a fear of creativity
Why read this? : We look at where fear of creativity comes from, and the impact it has on new ideas. Then, we show why
Graphic design as a skill combines visual communication and problem-solving. Used well, it improves the impact of your marketing and e-Commerce activities. Graphic design skills help you create visuals which stand-out and connect more strongly with customers.
Our graphic design skill guides cover how and where it fits into marketing and e-Commerce. We start with basic design principles. Then, we cover specific design topics like colour, logos and typography. We also cover graphic design tools and how to fit graphic design into your business.
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Learn about key design principles to improve your marketing designs. Find out why basic principles like Contrast, Repetition, Alignment and Proximity make a big difference. And learn more advanced techniques like the rule of thirds and the Golden Ratio.
Learn how to use colour in marketing including colour definitions, the colour wheel and colour combinations. Find out about the 5 different colour classification systems. And, learn how to use colour psychology to influence perceptions of your brand identity.
Find out how to use marketing typography to drive brand identity and influence consumers. Find out about key definitions in typography. Learn the different types of fonts and how to combine them. And, read about how to use font psychology.
Learn how to define your graphic design tools requirements. We focus on the key Adobe tools of Illustrator, Photoshop and InDesign. Find out how to access the Adobe Creative Cloud to grow your skills? And we cover the major alternatives exist if you don’t wish to use Adobe.
Read our guide to the 6 key steps of the logo development process and why logos matter in marketing and e-commerce. Find out how to make use of your logo consistent in your brand activation. Key steps you can follow on your own or when you work with a graphic designer.
How to identify your business’s graphic design needs. Where to start if you want to build your graphic design skills. And how to source freelancers or work with agencies, and the relative pros and cons of each. And overall, how you link graphic design back to your business objectives.
We specialise in coaching and consulting on how to best meet your graphic design needs. This can mean you use freelance graphic designers, manage it in-house, or you build your own graphic design skills to make your visuals have a better impact.
Check out our coaching and consulting services, if you want to know more about how we can support your graphic design needs to grow your business. Or contact us directly if you have a specific challenge you need help with.
Why read this? : We look at where fear of creativity comes from, and the impact it has on new ideas. Then, we show why
Why read this? : We share 5 top-of-mind thoughts about thinking as we go into 2023. Learn how to smarten up your thinking with thoughtful
Why read this? : We share our 3 most popular lessons from 2022. Learn which of our marketing, creative and e-Commerce articles created the most