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Boost your graphic design skills

Graphic design skills are a combination of visual communication and problem-solving. You use them to create marketing and e-Commerce visuals which stand out and engage customers. These skill guides cover broad graphic design skills like design principles, design tools and linking designs to business objectives. Plus, we also explore specific design topics like colour, logos and typography.

Boost your graphic design skills

Learn key design principles to improve the impact of your designs. We explore basic principles like Contrast, Repetition, Alignment and Proximity plus more advanced techniques like the rule of thirds and the Golden Ratio.

  1. Learn how to deliver contrast, repetition, alignment and proximity.
  2. Explore advanced principles like the rule of thirds and the Golden Ratio.
  3. See how to apply these design principles in marketing activation.

Learn how to use colour in marketing. We go through colour definitions, the colour wheel and colour combinations, plus how to use the 5 different colour systems. We also explore the use of colour psychology in branding.

  1. Learn where colour plays a role in the marketing mix.
  2. How to use basic terms and theories of colour.
  3. Learn how colour psychological associations can improve your marketing activities.

Find out how marketing typography influences customers. Learn key definitions, plus the different types of fonts and how to combine them. We also explore the use of font psychology in branding.

  1. Learn which marketing areas typography plays a role in.
  2. Understand key definitions and theories in marketing typography.
  3. How to use typography psychology to boost your brand impact.

Learn how to define your graphic design tools requirements, with a focus on Adobe Illustrator, Photoshop and InDesign. Plus, we go through your options if you don’t go with Adobe’s suite of tools.

  1. The 3 key factors which drive your choice of graphic design tools.
  2. How raster and vector graphics impact what tools you use.
  3. Explore examples of graphic design tasks to learn which tools you use to do them.

Learn the 6 key steps of the logo development process. Find out how to make your logo consistent in all your brand activation. Key steps you can follow on your own or working with a graphic designer.

  1. Learn the 6 key steps in the logo design process.
  2. Explore the roles of typography, icons and colours in logo development.
  3. How to ensure consistency of delivery with your final logo design.  

How to identify your business’s graphic design needs. How to build your own skills, source freelancers or work with agencies. Plus, how to link graphic design back to your business growth objectives. 

  1. Identify the 3 key business areas where graphic design has the biggest impact.
  2. Learn the 3 key ways to source graphic design for your business.
  3. How to get the best out of graphic designers.

Three-Brains and graphic design skills

We coach and consult businesses on how to best meet their graphic design needs. We can help you find a graphic designer, manage it in-house or help you build your own graphic design skills. Our goal is to help you develop the skills which will make your creative visual work have a bigger impact. Get in touch to find out how our coaching and consulting services can help you grow your graphic design skills.

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