Copywriting and the Rossiter Percy grid
November 8, 2023 No Comments
Why read this? : We share examples of how to use the Rossiter Percy grid to improve copywriting. Learn how this advertising planning model tightens
Boost your graphic design skills
Graphic design as a skill combines visual communication and problem-solving. In the business world, it’s used to improve the impact of your marketing and e-Commerce activities. Graphic design skills help you create visuals which stand-out and connect more strongly with customers.
These skill guides cover how and where graphic design enhances marketing and e-Commerce. For example, how to use design principles to improve impact. Plus, we cover specific design topics like colour, logos and typography. We also cover graphic design tools and how to fit graphic design into your business.
Boost your graphic design skills
Learn key design principles to improve the impact of your designs. Find out why basic principles like Contrast, Repetition, Alignment and Proximity make a big difference. And learn more advanced techniques like the rule of thirds and the Golden Ratio.
- Learn how to deliver contrast, repetition, alignment and proximity.
- Explore advanced principles like the rule of thirds and the Golden Ratio.
- See how to apply these design principles in marketing activation.
Learn how to use colour in marketing including colour definitions, the colour wheel and colour combinations. Find out about the 5 different colour systems. And, learn how to use colour psychology to influence perceptions of your brand identity.
- Learn where colour plays a role in the marketing mix.
- How to use basic terms and theories of colour.
- Learn how colour psychological associations can improve your marketing activities.
Find out how to use marketing typography to drive brand identity and influence customers. Find out about key definitions in typography. Learn the different types of fonts and how to combine them. And, read about how to use font psychology.
- Learn which marketing areas typography plays a role in.
- Understand key definitions and theories in marketing typography.
- How to use typography psychology to boost your brand impact.
Learn how to define your graphic design tools requirements, with a focus on Adobe Illustrator, Photoshop and InDesign. Plus, we go through your options if you don’t go with Adobe’s suite of tools.
- The 3 key factors which drive your choice of graphic design tools.
- How the choice between raster and vector graphics impacts what tools you use.
- Follow our examples of graphic design tasks and learn which tools you use to do them.
Learn the 6 key steps of the logo development process. Find out how to make your logo consistent in all your brand activation. Key steps you can follow on your own or working with a graphic designer.
- Learn the 6 key steps in the logo design process.
- Explore the roles of typography, icons and colours in logo development.
- How to ensure consistency of delivery with your final logo design.
How to identify your business’s graphic design needs. How to build your own skills, source freelancers or work with agencies. Plus, how to link graphic design back to your business growth objectives.
- Identify the 3 key business areas where graphic design has the biggest impact.
- Learn the 3 key ways to source graphic design for your business.
- How to get the best out of graphic designers.
Three-Brains and graphic design skills
We coach and consult businesses on how to best meet their graphic design needs. We can help you find a graphic designer, manage it in-house or help you build your own graphic design skills. Our goal is to help you develop the skills which will make your creative visual work have a bigger impact.
Get in touch to find out how we can support your graphic design needs to grow your business via our coaching and consulting services.
Read more articles on creativity
Latest creative blog posts
Read More »
To tell or not to tell your brand origin story
September 27, 2023 No Comments
Why read this? : We explore the impact of telling your brand origin story. Learn when sharing it really works, when it kinda works and
Logo evaluation – learnings from 5 famous logos
August 16, 2023 No Comments
Why read this? : We use Paul Rand’s logo evaluation criteria to learn from 5 of the world’s most famous logos. Be inspired by the