
Using marketing animation to amplify your communications
Why read this? : We look at how marketing animation can help you communicate better with customers. Learn the 3 areas where it’s most often
Graphic design as a skill combines visual communication and problem-solving. In the business world, it’s used to improve the impact of your marketing and e-Commerce activities. Graphic design skills help you create visuals which stand-out and connect more strongly with customers.
These skill guides cover how and where graphic design enhances marketing and e-Commerce. For example, how to use design principles to improve impact. Plus, we cover specific design topics like colour, logos and typography. We also cover graphic design tools and how to fit graphic design into your business.
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Learn about key design principles to improve your marketing designs. Find out why basic principles like Contrast, Repetition, Alignment and Proximity make a big difference. And learn more advanced techniques like the rule of thirds and the Golden Ratio.
Learn how to use colour in marketing including colour definitions, the colour wheel and colour combinations. Find out about the 5 different colour systems. And, learn how to use colour psychology to influence perceptions of your brand identity.
Find out how to use marketing typography to drive brand identity and influence customers. Find out about key definitions in typography. Learn the different types of fonts and how to combine them. And, read about how to use font psychology.
Learn how to define your graphic design tools requirements. We focus on the key Adobe tools of Illustrator, Photoshop and InDesign. Find out how to access the Adobe Creative Cloud to grow your skills. And we go through your options if you don’t go with Adobe’s suite of tools.
Read our guide to the 6 key steps of the logo development process and why logos matter in marketing and e-commerce. Find out how to make use of your logo consistent in your brand activation. Key steps you can follow on your own or when you work with a graphic designer.
How to identify your business’s graphic design needs. Where to start if you want to build your graphic design skills. And how to source freelancers or work with agencies, and the relative pros and cons of each. And overall, how you link graphic design back to your business objectives.
We coach and consult business on how to best meet their graphic design needs. We can help you find a graphic designer, manage it in-house or help you build your own graphic design skills. Our goal is to help you develop the skills which will make your creative visual work have a bigger impact.
Get in touch to find out how we can support your graphic design needs to grow your business via our coaching and consulting services.
Why read this? : We look at how marketing animation can help you communicate better with customers. Learn the 3 areas where it’s most often
Why read this? : We share different tone of voice examples to show the difference this makes to a brand’s identity. Learn how the words
Why read this? : We look at the deeper meaning of brand character. Learn why choices you make under pressure shape your brand’s true story.