Marketing communication skills help you connect with customers and grow your brand. Read these guides to learn how to improve your advertising, media, public relations, packaging and sales promotions. Learn how to use marketing communication skills to deliver the right message to the right audience at the right place and time.
Learn how to evaluate advertising, so you know how to improve it. Read this guide on how to give feedback on the advertising idea, what’s in the post-campaign analysis and when to review competitor ads.
Media planning and buying puts your advertising messages in front of your target audience. Read about key media channels, how to work with media agencies and how to read a media schedule.
Public relations is how you manage public perception of your company and brand. Learn about the key roles and tools of PR in your marketing plan, and why authenticity matters so much in PR.
Our packaging development guide looks at how to use key design principles in packaging. Plus, learn the role packaging plays for customers and its impact on different parts of your supply chain.
Sales promotion focuses on the point of purchase. Learn the key tools you can use to boost trial and short-term sales. We cover visibility, pricing and how to get the most out of your customer sales team.
If you’d like to know more about non-traditional marketing communication skills like digital media and website planning, check out our digital marketing skills section.
We also cover more technical digital topics like marketing technology and data in this section as well as the overall digital business model.
To support your marketing communications activity, you can download our communication brief template. This brief covers key areas around brand, objectives, communications, rationale and project details.
The brief is an important first step to achieving clear and consistent communications. It sets the goal and expectations for all steps that follow.
PowerPoint and Keynote versions of this document are available on request. You can also check out other free downloads in our resources section.
We explore the unexpected power of surprise in marketing. Learn how to find the surprise sweet spot to supercharge your brand. Read this for ideas about marketing surprise.
We explore where to start with marketing psychology. Learn the key marketing areas where psychology gives you a head start. Read this to learn how psychology can smarten up your marketing.
We explore the benefits of building remarkable brands. Learn why it’s better to have customers talk about you than not talk about you. Read this to learn 3 ways to make your brand more remarkable.
The Three-Brains team have many years of marketing experience across hundreds of projects, big and small, using all types of marketing communication skills.
We can help you crack your communications challenges and help you get the most out of your agencies. We focus on crafting communications that connect with real customers. Get in touch to learn how our coaching and consulting services can help you sharpen your marketing communications skills.
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