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Level up your marketing communication skills

Marketing communications skills cover how you interact with customers. Learn how to use different communication tools to connect with your target audience. Read this to learn how to use marketing communications skills to build brands and grow sales. 

These guides cover advertising, media, public relations, packaging and sales promotions. Learn how to use these to deliver the right message to the right audience at the right time and place.   

Level up your marketing communication skills

Learn the key steps of the advertising development process. With a focus on the brief, use this guide to improve the impact of your advertising, and get the best out of your agencies

  1. Learn the key steps in the advertising development process.
  2. Understand what’s needed to write a great advertising brief.
  3. Learn how to get the most out of your advertising and media agencies.

Learn how to evaluate advertising, so you know how to improve it. Read this guide on how to give feedback on the advertising idea, what’s in the post-campaign analysis and when to review competitor ads. 

  1. Learn how to evaluate the advertising idea and give feedback to agencies.
  2. Identify how to track and measure advertising impact on performance.
  3. Understand the role and uses of competitor advertising reviews.

Media planning and buying puts your advertising messages in front of your target audience. Read about key media channels, how to work with media agencies and how to read a media schedule.

  1. Learn when to use broadcast, narrowcast and monocast media.
  2. Understand how to get the most out of the media agency.
  3. Learn about media schedules and measuring return on ad spend.

Public relations is how you manage public perception of your company and brand. Learn about the key roles and tools of PR in your marketing plan, and why authenticity matters so much in PR. 

  1. Learn the role of public relations and how it fits into your marketing plan.
  2. Read about the 6 key activities which drive public relations, and where and when to use them.
  3. Learn the public relations planning process and how to evaluate PR’s impact.

Our packaging development guide looks at how to use key design principles in packaging. Plus, learn the role packaging plays for customers and its impact on different parts of your supply chain. 

  1. Learn how design principles apply to packaging development. 
  2. Learn how writing principles apply to packaging development.
  3. Understand the practical and physical factors associated with packaging to move products through the supply chain. 

Sales promotion focuses on the point of purchase. Learn the key tools you can use to boost trial and short-term sales. We cover visibility, pricing and how to get the most out of your customer sales team. 

  1. Learn how sales promotion materials drive visibility and presence.
  2. Understand the different options you have to use price to drive sales promotion.
  3. The different types of promotional materials you can use to support your sales team.

If you’d like to know more about non-traditional marketing communication skills like digital media and website planning, check out our digital marketing skills section.  

We also cover more technical digital topics like marketing technology and data in this section as well as the overall digital business model

Scrabble tiles spelling out Digital Marketing laid out on a wooden table

Three-Brains and marketing communication skills

The Three-Brains team have many years of marketing experience across hundreds of projects, big and small, using all types of marketing communication skills. We can help you crack your communications challenges and help you get the most out of your agencies. We focus on crafting communications that connect with real customers. Get in touch to learn how our coaching and consulting services can help you sharpen your marketing communications skills. 

To support your marketing communications activity, you can download our communication brief template. This brief covers key areas around brand, objectives, communications, rationale and project details

The brief is an important first step to achieving clear and consistent communications. It sets the goal and expectations for all steps that follow.

You can also check out other free downloads in our resources section. 

In addition, PowerPoint and Keynote versions of this document are available on request. 

Marketing Communication brief - blank template
Click to download the pdf

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