To tell or not to tell your brand origin story
September 27, 2023 No Comments
Why read this? : We explore the impact of telling your brand origin story. Learn when sharing it really works, when it kinda works and
Level up your marketing communication skills
Marketing communications skills help you interact with your customers. Learn how to use different communication tools to connect better with your target audience. Read this to learn how to use marketing communications skills to build brands and grow sales.
These guides cover advertising, media, public relations, packaging and sales promotions. Learn how to use these to deliver the right message to the right audience at the right time and place.
Level up your marketing communication skills
- Learn the key steps in the advertising development process.
- Understand what’s needed to write a great advertising brief.
- Learn how to get the most out of your advertising and media agencies.
Learn how to evaluate advertising, so you know how to improve it. Read this guide on how to give feedback on the advertising idea, what’s in the post campaign analysis and when to review competitor ads.
- Learn how to evaluate the advertising idea and give feedback to agencies.
- Identify how to track and measure advertising impact on performance.
- Understand the role and uses of competitor advertising reviews.
Media planning and buying puts your advertising messages in front of your target audience. Read about key media channels, how to work with media agencies and how to read a media schedule.
- Learn when to use broadcast, narrowcast and monocast media.
- Understand how to get the most out of the media agency.
- Learn about media schedules and measuring return on ad spend.
Public relations is how you manage public perception of your company and brand. Learn about the key roles and tools of PR in your marketing plan, and why authenticity matters so much in PR.
- Learn the role of public relations and how it fits into your marketing plan.
- Read about the 6 key activities which drive public relations, and where and when to use them.
- Learn the public relations planning process and how to evaluate PR’s impact.
Our packaging development guide looks at how to use key design principles in packaging. Plus, learn the role packaging plays for customers, and its impact on different parts of your supply chain.
- Learn how design principles apply to packaging development.
- Learn how writing principles apply to packaging development.
- Understand the practical and physical factors associated with packaging to move products though the supply chain.
Sales promotion focusses on the point of purchase. Learn the key tools you can use to boost trial and short-term sales. We cover visibility, pricing and how to get the most out of your customer sales team.
- Learn how sales promotion materials drive visibility and presence.
- Understand the different options you have to use price to drive sales promotion.
- The different types of promotional materials you can use to support your sales team.
Digital marketing
If you’d like to know more about non-traditional marketing communication skills like digital media and website planning, check out our digital marketing skills section.
We also cover more technical digital topics like marketing technology and data in this section as well as the overall digital business model. Also, check out our guide to the marketing plan. This is where you’ll define the need for communications, and how much traditional and digital activity you’ll need.
Three-Brains and marketing communication skills
We have many years of marketing communications experience. That experience includes hundreds of projects, big and small across all types of marketing communication skills. It’s a fun area of marketing. But one where it’s easy to go wrong, if you don’t know what you’re doing.
So, whether you need direct help with a communications challenge, or just a different point of view from what your agency tells you, we can help. We focus on delivering great communication work that really connects with consumers.
Check out our coaching and consulting services to learn more about what we do. Or, contact us directly, if you have a specific communications challenge we can help you with.
Read more articles on marketing
To support your marketing communications activity, you can download our communication brief template. This brief covers key areas around brand, objectives, communications, rationale and project details.
The brief is an important first step to achieve clear and consistent communications. It sets the goal and expectations for all steps that follow.
You can also check out other free downloads in our resources section.
In addition, Powerpoint and Keynote versions of this document are available on request.
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