The Three-Brains team create and gather lots of information, insight and ideas about marketing, creative and e-Commerce. We believe, the more you know, the more you grow.
We aim to make that content easy to find, and link together in logical ways. But if you don’t know where to start, use the Three-Brains site map below as a mind map of all our content. These are all the skill guides and articles we’ve put together to help you grow your business.
Email us, if there’s anything you were looking for that you can’t find below.
Pages and skill guides
- Cookie Policy (EU)
- Three-Brains home
- About us – Our story
- Marketing coaching and consulting
- Resources
- Shop
- Marketing skills
- Creative skills
- E-Commerce skills
- Contact Three-Brains
- Blog
- Three-Brains updates
- Subscribe – Thank You
- Three-brains Spreadshirt shop
- Cart
- Checkout
- My account
- Designs
- Design notes – Mumjuggling / Dadjuggling Dec 19
- Design notes – This mum loves her kids – Jan 20
- Design notes – On Sundays I rest Dec 19
- Design Notes – Keep calm and have a beer – Jan 20
- Design notes – About time for a change – Jan 20
- Design notes – Gincredible – Jan 20
- Design notes – Introvert / Extrovert Xmas 19
- Design notes – Catwalk / Catcall Dec 19
- Privacy
- Terms and Conditions
- Credits
- Site Map
Blog articles
- Where to focus your marketing brain
- Copywriting and the Rossiter Percy grid
- What do you prioritise in bricks and clicks commercial planning?
- Why brands matter
- To tell or not to tell your brand origin story
- How to manage online store pricing
- Informal market research approaches you can start today
- Logo evaluation – learnings from 5 famous logos
- Be prepared for D2C order processing before you launch
- Branding lessons from brilliant books about branding
- The 3D benefits of creative thinking
- Reviewing product page examples for e-Commerce content ideas
- Grab a pizza this example marketing mix
- Using marketing animation to amplify your communications
- How to drive traffic to an e-Commerce site
- The surprising insights behind building brand personality
- Tone of voice examples – making your brand sound right
- Using nudge psychology to boost your e-Commerce
- It’s time for digital transformation to decline and die
- Time to show your brand character
- Mastering the challenges of e-Commerce category management
- What a great project team looks and feels like
- How to get past a fear of creativity
- 5 thoughts about thinking for the New Year
- Our 3 most popular lessons from 2022
- The 5Ws of e-Commerce market research
- Using a SWOT example to drive impact and actions
- Creating a more creative culture
- Show me the money – managing e-Commerce payments
- Finding your brand’s tone of voice
- 5 great lessons from books about writing
- What you learn from a D2C post-launch review
- Planning for great advertising campaign ideas
- Where and when to use different colour systems
- Building an e-Commerce strategy example
- The role of packaging in growing your brand
- The benefits of blogging for brands
- What to look for in an e-Commerce agency
- Where do you begin with market research storytelling?
- Which Adobe alternatives best meet your needs?
- Grab a pizza this e-Commerce customer journey
- Getting the most value out of influencers
- Beware of the idea killer
- Sowing the seeds of e-Commerce growth
- Getting the most out of your media agency
- How to give good copywriting feedback
- How to improve your D2C experience
- Use digital insights to boost your brand’s health
- 6 key questions to ask when evaluating photos
- Are marketplaces a good e-Commerce option for you?
- Using the market attractiveness model for targeting
- The 3 most common barriers to creative thinking
- Managing your D2C delivery cost
- Using the Ansoff matrix for innovation planning
- 10 easy tips to improve readability
- What IT skills are required for e-Commerce?
- Managing bias in market research
- Finding keywords for writing inspiration
- Using your e-Commerce dashboard to improve performance
- What type of agency does your marketing need?
- The value of Six Hats creative thinking
- 3 D2C challenges and how to overcome them
- The value of brand values
- How to use emotions in creative work
- How to handle common e-Commerce issues post-launch
- How to give great creative feedback
- The story of the mighty battle against marketing barriers
- 7 advanced e-Commerce techniques to drive more sales
- How to organise your marketing data plan
- Quick and easy tips for quick and easy copywriting
- The benefits of your website in digital marketing
- Case study of an online store profit and loss
- Story structure lessons you can use on your brand
- How to do an e-Commerce forecast
- The pros and cons of early adopters
- Be a challenger brand in 2022
- Find the best story types for your brand
- A brief guide to writing briefs
- Eight ways to build a great e-Commerce culture
- 5 golden rules to improve the call to action
- Where do you start with e-Commerce insights?
- Customer feedback – listen up or lose out
- What’s the purpose of brand purpose?
- How culture drives breakthrough ideas
- The benefits of subscription models for customers and brands
- Learn from your marketing mistakes
- Let’s recognise the value of e-Commerce Customer Service
- The 5Ws of idea generation
- How to get the most out of B2B CRM
- Cheers! Let’s drink to e-Commerce alcohol sales
- 5 design psychology tips for easier processing and remembering
- How to use behavioural science in marketing
- 52 ways to start testing e-Commerce websites
- How to use storytelling in marketing
- Customer loyalty? Where it matters and where it doesn’t
- Your three choices of competitive strategy in e-Commerce
- Lessons we’ve learned writing about marketing
- Get the most out of segmentation research
- E-Commerce capability – 12 ways to drive success
- Meeting the media sales team – make it awesome, not awful
- Colour in design and what it means for marketing
- The 3 biggest martech challenges and how to overcome them
- How to improve marketing decision-making
- Creative approval – How to get creative work through your business
- Creative evaluation – 3 key questions to keep you on the right track
- E-Commerce positioning – a perfect place for marketing and e-Commerce to connect
- Marketing and e-Commerce divided by a common language
- 5 habits to enhance your writing expertise
- Customer segment profiles – how to make your customer the hero
- Easy creative ideas for any business
- Let’s step into online fashion shopping
- Let’s talk about advertising impact on sales and profits
- Online marketing opportunities from communications, social and productivity consumer needs
- Online Graphic Design resources for new designers
- Bank advertising – what’s the story here?
- Grow your business with digital services
- The alternative 4Ps of marketing
- See the benefits of Photoshop for marketing (and e-Commerce)
- How to tell how good your e-Commerce expert actually is
- Marketing evolution versus marketing revolution
- How to create icons with Adobe Illustrator
- Four key lessons to find your e-Commerce competitive advantage
- Let’s reconnect on social media channels – where were we again?
- What we’ve learned editing blogs
- Barriers to e-Commerce – Not everyone’s a fan
- Marketing agency evaluation – some rules of thumb
- Three ways to generate more creative thinking ideas
- What we’ve learned writing in 2020
- Christmas best wishes – 2020
- What e-Commerce 2020 has taught us
- Digital evangelists, digital deniers and digital decathletes
- The Three Monkeys of Creativity – What’s your creative personality style?
- On your marks, get set, build your e-Commerce knowledge!
- Price discounts – Good or bad idea?
- Christmas advertising tells us it’s already here
- Remember the value of storytelling
- Marketing inspiration – read like a polymath
- Product pages and selling high ticket products online
- In terms of customer experience, travel is surviving. Just.
- Print on Demand Supplier Research for Australian deliveries
- Learn more about e-Commerce thanks to the magpie
- Most searched on google today – finding ideas
- Copywriting challenges – this week’s axe to grind
- Marketing innovation lessons – great idea, tougher reality
- E-commerce product information management. Not cool.
- Make a fontastic choice – use the psychology of fonts
- Colour psychology in marketing – your choice of colour matters
- The world of media buying is weird
- Creativity in business is for everyone, including you
- What makes for successful product page content?
- Reading business books – business writing that stands out
- Add digital marketing benefits to your marketing playlist
- The Three Monkeys of e-Commerce – What’s your e-Commerce style?
- The life cycle of marketing career development
- How to be a better marketer
- Swear words in advertising
- What do online shoppers want from e-Commerce?
- Is anyone looking for brand expertise?
- The future of market research after COVID-19
- The target audience for market research marketing
- The e-Commerce last mile. Cost. Or opportunity?
- Why should you care about social media’s impact?
- Adobe Illustrator for beginners
- We need to talk about your customer relationship with CRM
- How to use packaging for e-Commerce communication
- Brand logo versus brand no go – introduce, identify and differentiate
- Be audacious for competitive advantage
- Trending searches to find consumer needs
- Brand essence and your brand identity
- Is online grocery shopping meeting the Covid-19 challenge?
- Direct to consumer business model – freak out accountants
- How to review advertising : Client – agency experiences
- Creative problem-solving? Here’s an idea
- Traditional vs digital marketing – the timelines have split
- Why selling with Amazon is a challenge
- Business review for small businesses
- Beware the strategist
- Mash-up a brainstorming lesson, Stephen King and T-shirts
- T-Shirt shop learnings part 2
- Online store benefits – Connect, Commercialise, Control
- Marketing planning – You pick it up
- The value of writing
- How to be a more creative company
- Writing about writing about writing
- Three-brains Merry Christmas for 2019
- Running a workshop (our mid-workshop rant)
- Creative T-shirt thinking on colour, typography and composition
- Selling t-shirts online – week one learnings
- Start-up experts will start stalking you
- Three-brains Spreadshirt shop launch – it’s up and running!
- Photo editing tech has never made you look so good
- How to pick a brand colour palette
- Your marketing generation drives your view of social media
- How to explain marketing to non-marketers
- The three monkeys of marketing – personality types
- 3 behaviours of market researchers that will drive you crazy
- Creative review – how to avoid a car crash
- How focus groups work – a real-life perspective
- The importance of market research
Can’t find what you’re looking for amongst all this knowledge on our site map? Contact us, or try using the SEARCH button on the home page.
We’re here to help.