Brand strategy skills help you connect with customers and drive more profitable long-term sales. Read our brand strategy skills guides to learn the overall process, plus specific processes like segmentation, targeting and positioning. We also explore key ideas like brand identity, the marketing plan, brand activation and innovation. Read this to brighten up your brand strategy skills.
New to brand strategy? Read our brand development process guide to learn the 5 key steps you should follow. Learn the value of branding and how to run the process more efficiently and effectively.
Segmentation, targeting and positioning is a key planning process. Read this to learn how to segment the market into smaller groups. How to choose your target audience. And, how to build your brand positioning.
Your brand identity is how customers know who you are. Learn how to create and organise core elements like your essence, values and personality, plus tangible assets like your logo and colour palette.
The marketing plan collates the information and decisions which drive your brand’s actions over the next 6-18 months. Read this to learn the contents, tools and templates you need to create a great plan.
Read our brand activation guide to learn how to turn plans into activity briefs and clear actions. Plus, learn how regular performance measurement helps you maintain focus and flexibility.
Read our marketing innovation guide to learn the best processes and tools to create new products and services to meet new customer needs. Learn how to use marketing innovation to grow your sales.
It can be hard to know where to start if you haven’t done much brand strategy before.
The 5 steps from our brand development process guide are a good place to start. Use them to identify the key questions, actions and outputs you need. From analysing your market to brand activation, this process keeps your brand strategy on the right track.
Use this tool to guide you through the key steps to follow when building your brand strategy.
We explore where to start with marketing psychology. Learn the key marketing areas where psychology gives you a head start. Read this to learn how psychology can smarten up your marketing.
We explore how to be a good underdog brand. Learn the 3 defining characteristics of a good underdog. Read this for ideas on building a better underdog story.
We explore how to build the right level of online presence. Learn how to make sure you don’t do too little or too much online. Read this for ideas on using your online presence to grow your brand.
Need help with your brand strategy ideas? We have lots of marketing experience building successful brand strategies.
Our coaching and consulting services can help you at each stage of brand planning with expert advice and support. Get in touch to learn how we can help you build your brand strategy skills and grow your business.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
