
Time to show your brand character
Why read this? : We look at the meaning of character in telling your brand’s story. Learn why choices made under pressure define your true character.
Learning brand strategy skills gives you tools, processes and ways of thinking which create stronger brands. Stronger brands connect better with customers, last longer and drive more profitable sales. Your brand strategy sets the agenda for everything else you do in marketing.
Read our brand strategy skills guides to learn the brand development process. Learn key processes like segmentation, targeting and positioning, and how to build your brand identity. We also cover action focussed processes like the marketing plan, brand activation and how to do innovation. Read this to level up your brand strategy skills.
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Read our overview of the brand development process. Learn why brand strength helps you charge higher prices and create more loyal customers. Learn the 5 key steps in the brand development process. And learn how to make sure the overall process runs smoothly.
Find out how the segmentation, targeting and positioning process helps you focus what your brand does. Learn how to segment the market into smaller groups. How to assess segments to decide on your target audience. And, how to build your brand positioning.
Your brand identity is how customers know who you are, and what you stand for. We show you how to create and organise the core elements. You start with intangible assets like you brand essence, values and personality. And then tangible assets like your logo and brand icons.
The marketing plan collates information and decisions into an action plan of key activities you’ll do over the next 6 -18 months. Learn the contents of a great plan and use our tools, templates and tips on how to create your own plan.
Strategy is nothing without action. Read our guide on how to turn plans into activity briefs and clear actions. Plus, learn how regular performance measurement helps improve your brand activation and ensures an action focus.
Customer needs change over time. Read our guide to marketing innovation models and processes to learn how to create new products and services to meet new customer needs. Learn how to use marketing innovation to grow your sales.
Need help building your brand strategy? Sceptical about all those agencies who say they can solve your marketing problems? Before they even know what those problems are?
We’ve many years of marketing experience building successful brands. Our coaching and consulting services starts by helping you work out what your marketing problems are. Then, we help you find the right answers for your business. Email us to find out more about how we can help you build your brand strategy skills to grow your business.
When you’re new to brand strategy, it can be difficult to know where to start.
The 5 steps we cover in our guide to the the brand development process, helps you identify the key steps, the key questions and the key actions to follow. From knowing your market, to brand activation, this process will keep you on track.
Use this tool as a reference when you look to build your brand strategy.
Why read this? : We look at the meaning of character in telling your brand’s story. Learn why choices made under pressure define your true character.
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