
How to define and refine your e-Commerce opportunity
Why read this? : We explore how to define and refine your e-Commerce opportunity in the e-Commerce planning process. Learn how to craft it as
E-Commerce is all about selling online, either through third-party retailer sites, or setting up your own online store. E-Commerce skills are a mix of marketing and creative skills to drive sales, and technical skills to set up and run back-end systems and processes efficiently and effectively.
Our e-Commerce skill guides show you how to pull these skills together. Learn about e-Commerce planning, how to work with online retailers and how to set up an online store. We also cover the different e-Commerce functions you need and how to get more sales online. Plus, we share lessons from setting up our shop on this site. Read these guides to grow your e-Commerce skills.
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Learn how the e-Commerce planning process works and how to use it. From opportunities to channel plans and experience activation, this guide takes you from e-Commerce zero to e-Commerce hero.
Setting up an online store gives you the most control over your online selling, but also the most complexity. Learn from our guides to D2C strategy, selling online, store websites, business modelling and more.
Online selling is more than having a website. We’ll cover the marketing, finance and supply chain functional systems you need to run your own efficient and profitable online shop.
Learn the pros and cons of each of the main online retailer channels. We review marketplaces, bricks and clicks, pure players and dropshipping options. And learn the key skills needed to grow with online retailers.
Read behind-the-scenes stories from our online shop. We believe the best learning comes when you put theory into practice. So we share key e-Commerce skills lessons we’ve learned with this real-life example.
Learn the 3 e-Commerce skills that drive online sales. Market research to understand customer needs. Brand development to create strong brands. And customer experience to optimise interactions.
The Three-Brains team have worked on many successful e-Commerce projects. Our experience covers e-Commerce planning, how to work with online retailers and how to build online stores. We work with customers to fix e-Commerce problems – either how to start or where to improve their online selling.
We believe the strength of your marketing and creative skills helps you boost your e-Commerce performance.
Check out our coaching and consulting services to find out how we can help your brand. Or get in touch, if you need help with a specific e-Commerce challenge.
Why read this? : We explore how to define and refine your e-Commerce opportunity in the e-Commerce planning process. Learn how to craft it as
Why read this? : We explore key areas on which to focus your marketing brain. Learn how our marketing BRAINS model helps you do the
Why read this? : We share which activities are must-haves in bricks and clicks commercial planning. Learn why you need marketing, customer service and supply