How this guide raises your game :-
- Explore how stories engage and build connections with your audience.
- Understand the role of purpose, structure and other key elements that go into great stories.
- Learn from examples of the different types of stories used in marketing and e-Commerce.
Do you want to hear a good story? This is a great opening line for your marketing communications because everyone likes a good story.
Storytelling has been around for a long time. Our ancestors used stories to communicate and share ideas. What do you think cave drawings and hieroglyphs are? They’re visual stories, passed from one tribe to the next, from one generation to the next.
Stories have stuck around as they help communicate ideas in clear, memorable and shareable ways. We tell and hear new stories every day. Use them to entertain and educate. They preserve cultures and instil moral values.
And because they’re still such an ingrained part of our lives, they’re a great way for brands to communicate. To share their ideas, and connect with customers. Which let’s face it, is what marketing’s all about.