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culture

Culture defines what happens and how things get done in your business. It’s an important success factor in marketing, creativity and e-Commerce. All posts which relate to how to evaluate, improve and track the impact of culture in your business.

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Neon sign saying "I am Bold"

How culture drives breakthrough ideas

Why read this? : We look at the impact of business culture in creating breakthrough ideas. Learn how to encourage thinking that drives bolder, boundary-pushing innovation. Read this for ideas on creating a culture that

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Wooden scrabble tiles that spell the words Learn From Failure

Learn from your marketing mistakes

Why read this? : We review 8 marketing mistakes from 3 example innovation projects. Learn from these how to avoid common errors. Read this to learn why some marketing projects go wrong. Beware anyone claiming

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Two post it notes - one with a light bulb sketch and one with 5Ws - why? what? who? where? when?

The 5Ws of idea generation

Why read this? : We explore how to improve your idea generation process using the 5W questions. Learn how asking why, what, who, where and when helps you create more and better ideas. Read this

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Wooden law gavel on a plain white background

How to improve marketing decision-making

Why read this? : We explore how different approaches, roles and styles affect marketing decision-making. Learn how to ease frustration and make smarter, faster decisions. Read this for quick and easy ways to master marketing

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