Culture defines what happens and how things get done in your business. It’s an important success factor in marketing, creativity and e-Commerce. All posts which relate to how to evaluate, improve and track the impact of culture in your business.
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Why read this? : We share how building your e-Commerce knowledge helps you make faster and smarter online selling decisions. Learn the key lessons from our first store launch we used to accelerate the launch
Why read this? : We look at the value of storytelling in marketing. Great stories draw customers in and make your brand more engaging and memorable. Learn how from our example stories taken from categories
Why read this? : We share some marketing inspiration from 3 of our favourite recent reads. First, we look at the “Alchemy” of behavioural science. Then, we look at “Writing Tools” which improve your writing skills. And
Why read this? : We take some e-Commerce inspiration from our favourite bird, the magpie. Learn why staying curious and picking things up as you go matters so much in e-Commerce. We share examples from
Why read this? : We share 4 innovation lessons which help manage the challenges of launching new ideas. Learn about the need for a growth focus, and the role of dopamine in innovation. Plus, different
Why read this? : We look at why creativity should matter to everyone in your business. Learn why pigeon-holing it to specific skills or people is a bad idea. Learn how everyone brings something different to
Why read this? : We share examples of how reading business books helps spark new ideas. First, learn from how to support new ideas like Pixar does. Then, how the distinctiveness bias can help your
Why read this? : We look at the impact of different personality types in online selling. Learn how insight profiles which hear, see or speak no evil shapes your e-Commerce style. We share the good and
Why read this? : We explore 3 different activities which help you be a better marketer. Learn how to communicate more clearly, be more commercial, and have more influence with non-marketers. Read this for quick
Why read this? : We look at different ways to review advertising. Learn how these help you have better client-agency conversations as you develop your advertising ideas. Read this to learn how to improve your advertising
Why read this? : We explore quick and easy ways to improve your creative problem solving. Learn about positive problem framing. The value of asking “why” to diagnose problems. And how to avoid killing ideas
Why read this? : We look at the differences of traditional vs digital marketing. Learn the pros and cons of each, and how to bring them together onto the same timeline. Read this to learn