How this guide raises your game.
1. Understand why and how creative thinking grows your business.
2. How to encourage, enable and execute creative thinking.
3. Learn more about idea generation, screening and testing.
The core purpose of marketing is to understand consumer needs, and meet them better than your competitors.
Market research helps you work out what consumer needs are. But, you need creative thinking to work out how to solve those needs better than competitors.
From a marketing point of view, creative thinking is the way to generate new ideas on how to solve consumer needs.
In this guide, we cover the role creative thinking should play in your business. How does it help drive the success of your business? And how do you set up your business to encourage, enable and execute great creative thinking?