How this guide raises your game.
- Learn what the four main online retailer channels are.
- Look at each online retailer channel in more detail with examples and learn the pros and cons of each for your online retailer strategy.
- Identify the key skills you need to grow your sales with online retailers.
Setting up your own online store gives you the most control over the online selling experience. But it also means you need to manage ALL aspects of that experience. Many of those aspects like payments and delivery can be complex.
When you sell through online retailers, they take over many of these complex challenges.
But not all e-Commerce retailers operate in the same way. Or, even offer the same types of services.
So, in this guide, we’ll outline the four main online retailer options. We’ll cover the pros and cons of each. This helps you build your overall online retailer strategy.
But to bring your online retailer strategy to life, you also need to activate it.
So, we close with a review of skills like digital performance management and account management that should be part of your e-Commerce capability plan.