How this guide raises your game :-
- Understand how complexity and control drive your choice of e-Commerce channels.
- Learn the pros and cons of the main online retailer channels.
- Identify the key skills you need to drive your online retailers strategy and plan.
Your e-Commerce channel choices come down to how much effort you want to put in, and how much control you want to have.
At one extreme, you can be a relatively passive online seller. The easiest way to sell online is to piggyback on someone else’s selling model. Selling via online marketplaces is the best example of this.
Or you can be an active online seller, and do everything yourself. Setting up your own online store gives you the most control over the whole selling experience. But it also requires the most investment and has the most risk.
Selling via online retailers sits in-between these 2 extremes. In this article, we focus on the pros and cons of the 3 main online retail channels :-
- Bricks and clicks.
- Pure players.
- Print on Demand / Dropshipping.
We’ll also cover the key e-Commerce capabilities you need to work with online retailers. Learn why skills like digital marketing and account management need to be part of your online retailer strategy.