
How to manage online store pricing
Why read this? : We explore the key challenges in managing online store pricing. Learn the 3 key areas which shape your pricing plans. Read
Setting up an online store means you deal directly with online shoppers. Learn how the Direct-to-Consumer (D2C) approach changes the way your interact with customers. These guides cover how to start, and how to manage the commercials and operations of this sales channel.
Learn the specific skills you need and how to deal with the challenges you’ll face. For example, how to build your online store strategy and how to start selling. How to build your business model and set up your website. We also cover the order to delivery process and how to manage your store. Read these guides to learn more about setting up your own store.
Home » E-Commerce skills » Setting up an online store
There are 2 approaches to setting your online store strategy. You can go fast, start selling early and learn as you go. Or, you can do a full external and internal review, then set your strategy. Read this guide to see which approach best meets your needs.
Learn how to build your store’s business model. We cover how to forecast sales and build your store’s Profit and Loss, line by line. Learn the unique way D2C costs work, so you’re all set to make sure your store runs at a profit.
Learn how to build a great online shopping experience. We cover key activities to set up your online store website. Learn what’s needed in your marketing plan, and how to set up your customer experience to meet shopper needs.
How to manage your store order to delivery. Learn all the key activities you need from when a customer places an order to it landing on their doorstep. Plus, we share common customer service issues, and how to prepare for them.
Learn how to manage your online store. What marketing activities you need. Learn how to set and track KPIs. And how to actually control the online store. Learn the value of putting the right team in place and having clear processes and routines.
The Three-Brains team have worked on many successful e-Commerce projects. Our experience covers e-Commerce planning, how to work with online retailers and how to build online stores. We love helping businesses fix their e-Commerce problems. Either how to start, or how to improve their online selling. We help you optimise your marketing and creative skills to boost your e-Commerce performance.
Check out our coaching and consulting services for more on how we can help you. Or get in touch, if you’d like to talk about a specific e-Commerce challenge.
There’s many jobs to do in D2C. You have to define your strategy and plan. Work out how sales and marketing will work. And also set up the whole operational side of the business. It can be complex.
That’s why we’ve used this project dashboard to great success in the past to have a simple one-page summary of the key actions required. Download it here or from our resources section.
Powerpoint and Keynote versions of this document available on request.
Why read this? : We explore the key challenges in managing online store pricing. Learn the 3 key areas which shape your pricing plans. Read
Why read this? : We look at how to prepare for the challenges of D2C order processing. Learn how to test your back-end systems to
Why read this? : We explore content ideas from 3 different e-Commerce product page examples. Learn the types of images and information other brands use