Setting up an online store turns you into a Direct-to-Consumer (D2C) business. Read these guides to learn how to build your online store strategy and how to start selling. Plus, how to build your business model and set up your website. We also cover the order to delivery process and how to manage your store. Read these guides to learn more about setting up an online store.
There are 2 approaches to online store strategy. Go fast, start selling early and learn as you go. Or do a full external and internal review, then set your strategy. Read this guide to learn the pros and cons of each.
We show how to forecast sales and build your Profit and Loss line by line to support your online store business model. Plus, learn the unique way D2C costs work, so you can make sure your store runs profitably.
Learn how to build a great shopping experience on your online store website. We explore how to build your store’s marketing plan and how to set up your customer experience to meet shopper needs.
Learn how to set up and manage your order to delivery system. What has to happen from when a customer places an order to it being delivered. Plus, how to prepare for common customer service issues.
Learn how to manage your online store. We explore marketing activities, setting and tracking KPIs and how to control your store by putting the right team in place with clear processes and routines.
There are many jobs to do in D2C. You have to define your strategy and plan. Work out how sales and marketing will work. And also set up the whole operational side of the business. It can be complex.
That’s why we’ve used this project dashboard to great success in the past to have a simple one-page summary of the key actions required. Download it here or from our resources section.
PowerPoint and Keynote versions of this document available on request.
We explore where to start with marketing psychology. Learn the key marketing areas where psychology gives you a head start. Read this to learn how psychology can smarten up your marketing.
We explore how to be a good underdog brand. Learn the 3 defining characteristics of a good underdog. Read this for ideas on building a better underdog story.
We explore how to build the right level of online presence. Learn how to make sure you don’t do too little or too much online. Read this for ideas on using your online presence to grow your brand.
The Three-Brains team have worked on many successful e-Commerce projects. Our experience covers e-Commerce planning, working with online retailers and building online stores. We can help you find smarter ways to sell more online using our innovative Ideas3 approach to marketing and creativity.
Check out our coaching and consulting services to find out how we can help. Or get in touch, if you need help with specific e-Commerce ideas.
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