We believe that bright ideas build better brands. But we know many businesses don’t get how ideas work. We want to change that. To share the best psychological and creative thinking to open minds and create, craft and commercialise brighter ideas. To build better brands with brilliant ideas across marketing, creativity and e-Commerce. Brilliant ideas that mean business.

The original idea of three brains comes from Professor Paul MacLean’s triune brain theory from the 1960s. He believed that our brains evolved in 3 distinct stages. Though the thinking on this has since moved on, his way of simplifying the 3 key brain “powers” we all have – instincts, emotions and logic – really stuck with us. 

Three is also a compelling creative concept. You find it in writing (e.g. the start, middle and end of a story), design (e.g. the rule of three), humour (e.g. an Englishman, Scotsman and Irishman) and many other creative areas. It’s the minimum number of items our brains need to establish a pattern and has a natural, easy-to-remember rhythm. As the song says, three is a magic number. 

We also put lots of thought into what we do. We’re ideas-driven, and ideas are born and live in our brains. We connected the dots on all these ideas. That’s how we came to call ourselves Three-Brains.

Three-Brains works with open-minded challenger brands that want to build brighter ideas. If bright ideas that challenge the status quo excite you, we’re here from you. And we want to hear from you. Three-Brains is for brands that value cleverness, creativity and a challenger approach.  

We also know who we’re not for. We don’t work with conservative and complacent market leaders who chuck money at the usual boring, bland and banal ideas. Plenty of other consultancies out there who can offer that. Just not our jam.

Put simply, because our ideas mean business. 

Why believe that? Well, because we understand how ideas work. Here’s an example.

If you’re reading this, your instincts are already telling you there’s something intriguing in this 3 brain “powers” idea. You might not know what yet, but something about the idea is opening your mind to the possibilities, right?  

However, you have a little nagging doubt still, because it’s a new idea. That’s your emotions telling you to watch out because you don’t know us or what we can do for you (yet). But if you let your doubts hold you back, you never move forward. And really, what’s the worst that can happen? Work with us and you’ll get more ideas about how ideas work. You’ll be able to create and craft better ideas. 

And because of our experience across different categories and marketing, creative and e-Commerce activation, we make sure you can commercialise your ideas and grow your brand. We’ll help you create and craft compelling and logical business plans to smash through all those creative barriers and idea killers out there.  

Our approach is based on expert research from neuroscience, psychology and creativity. You’ll find these referenced throughout this site, and in all the work we do with you. We always share our sources so you can feel confident about our ideas, and apply that confidence to your own ideas. 

We’re also happy to share the learnings from our experiences of building brilliant brands, crafting clever creative thinking and driving online sales growth. 

There’s a psychological theory that suggests it’s better to have an abundance mindset than a scarcity one. We apply this to ideas. 

A scarcity approach holds on to ideas to stop others from benefiting from them. This is the opposite of open-mindedness.

Our abundance approach sees ideas as an infinite resource to be spread far and wide. They do good the more people they reach and help. We share ideas on our site and social posts to spark more ideas. But we always have many other ideas bubbling away in the background. Ideas that could work for your brand. Ideas that mean business. 

We offer 300+ skill guides, blog articles and downloadable resources to help spread brighter ideas about marketing, creativity and e-Commerce.

Examples of how you can use these include … 

… improving customer understanding with market research.

… building smarter brand strategies.

… improving the impact of communications and digital marketing

… crafting better creative processes and techniques

… driving growth via successful e-commerce activation.

When coaching, we work alongside you to build your skills with feedback and advice so you can discover the answer to a business challenge or opportunity yourself. With consulting, we lead the work to find the best answer to your challenge or opportunity.

We work on a project basis, so there are no expensive retainer fees. You brief us on what you need. We help you get it using the best ideas from psychology, creativity and marketing. Then, you’re good to go … on without us.

We are based in Wollstonecraft, Sydney. But with the wonders of technology and travel, our services can stretch globally if and when required.

For general enquiries, use the contact form. Or, if you already know what you want, fill in our simple briefing template.

We can only answer that after we see your brief. But we promise every proposal is based on 3 value principles :-

1. We focus on ideas and skills that make customers more likely to choose your brand.
2. Our Ideas³ process puts a value on ideas as they evolve through each idea Life Stage.
3. We work on a fixed cost (rather than hourly rate) to deliver a specific number of ideas to each idea Life Stage.

However, to give you an idea, a typical small project would be $300 for a one-off quick ideas coaching session. A typical large project with major deliverables and a full business plan and support would be around $125k. However, most of our work is on medium projects, which are usually between $2k and $20k.

Our goal on every project is to help you with ideas that mean business. Brief us on your growth expectations and your time and budget constraints, and we’ll give you a full proposal of what we can deliver for you, how much it’ll cost, how long it’ll take and the impact it’ll have in solving your marketing challenge.

There’s no charge until you agree on the project plan. And no charge for initial scoping, planning and ideas we share before you decide to work with us. We’re always clear on what we can deliver within the project’s budget and timeline and what you’ll get in return for working with us.