
To tell or not to tell your brand origin story
Why read this? : We explore the impact of telling your brand origin story. Learn when sharing it really works, when it kinda works and
Creativity is about coming up with new ideas and bringing them to life in words, images, videos and stories. Creative skills help your brand stand out, and feel more relevant and engaging to customers. Use them to create experiences customers love.
Our creative skill guides cover the basics of all key creative topics you use in marketing and e-Commerce. How to build your creative thinking skills. What you need to produce great writing, graphic design and brand stories. And how you visualise those with relevant photography and video content. Read these guides to boost your creative skills.
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Creative thinking is all about new ideas. But how do you actually come up with them? Read this to learn practical techniques for idea generation. And once you have those initial ideas, learn how to craft them into winning ideas.
Writing to engage customers and drive sales covers many areas. We look at how you use blogs and SEO to pull customers in. And then advertising and sales copy to persuade them to buy. Learn how to improve your business writing skills.
Graphic design drives visual communication. We cover key topics like basic design principles, and how to use colour and typography in key areas like logo design. We also cover graphic design tools, and the business side of graphic design.
Storytelling helps you connect with customers. Read our guide to learn what makes a great brand story including purpose, key elements and structure. We show how to use these to tell your brand’s story.
How do you make your photography work harder for maximum impact in marketing? Read our ‘how to’ guide for all levels of knowledge. From do it yourself tips to how to get the best out of a professional photographer.
You can use video content at every stage of the brand choice funnel. Read our guide on how to create video content for marketing. How to do it on your own or with a film crew. Packed full of tips to make your videos better.
Creative skills underpin much of how you connect with your target audience and grow your brand. And yet often, these creative skills are outsourced and not well integrated with other marketing and e-Commerce activities.
But when you focus on boosting your creative skills, the quality of all your marketing and e-Commerce activity goes up.
That’s why our coaching and consulting services help businesses boost their creative skills. Check out our guides, or email us to find out more about how we can help.
Why read this? : We explore the impact of telling your brand origin story. Learn when sharing it really works, when it kinda works and
Why read this? : We use Paul Rand’s logo evaluation criteria to learn from 5 of the world’s most famous logos. Learn how to create
Why read this? : We explore the 3 key marketing benefits of creative thinking. Learn how to use it to differentiate, drive customer experience and