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Boost your creative skills

Creativity is about coming up with new ideas and bringing them to life in words, images, videos and stories. Creative skills help your brand stand out, and feel more relevant and engaging to customers. Use them to create experiences customers love.  

Our creative skill guides cover the basics of all key creative topics you use in marketing and e-Commerce. How to build your creative thinking skills. What you need to produce great writing, graphic design and brand stories. And how you visualise those with relevant photography and video content. Read these guides to boost your creative skills. 

Boost your creative skills

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Creative thinking

Creative thinking is all about new ideas. But how do you actually come up with them? Read this to learn practical techniques for idea generation. And once you have those initial ideas, learn how to craft them into winning ideas. 

  1. Understand why and how creative thinking grows your business.
  2. How to encourage, enable and execute creative thinking.
  3. Learn more about idea generation, screening and testing.
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Writing skills

Writing to engage customers and drive sales covers many areas. We look at how you use blogs and SEO to pull customers in. And then advertising and sales copy to persuade them to buy. Learn how to improve your business writing skills.

  1. Business writing.
  2. Advertising copy.
  3. Writing blogs.
  4. SEO writing.
  5. Sales copy.
  6. Be a better writer.
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Graphic design

Graphic design drives visual communication. We cover key topics like basic design principles, and how to use colour and typography in key areas like logo design. We also cover graphic design tools, and the business side of graphic design. 

  1. Design principles.
  2. Colour in marketing.
  3. Marketing typography.
  4. Graphic design tools.
  5. Logo design process.
  6. Graphic design for your business.
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Brand storytelling

Storytelling helps you connect with customers. Read our guide to learn what makes a great brand story including purpose, key elements and structure. We show how to use these to tell your brand’s story.

  1. How and why stories are a great way to engage and build connections with your target audience.
  2. Learn the important of purpose, structure and the key elements that make up great stories.
  3. See examples of the different types of story and how to use them for marketing and e-Commerce.
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Photography

How do you make your photography work harder for maximum impact in marketing? Read our ‘how to’ guide for all levels of knowledge. From do it yourself tips to how to get the best out of a professional photographer.  

  1. Learn how to define your photography needs based on the brand choice funnel.
  2. The key media channels where you use photography and what you need to consider for each.
  3. The 3 key options to source photography – online, do it yourself or hire a professional.
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Video

You can use video content at every stage of the brand choice funnel. Read our guide on how to create video content for marketing. How to do it on your own or with a film crew. Packed full of tips to make your videos better.

  1. Learn how and where video content supports the delivery of your marketing objectives.
  2. Review what you need to know if you decide to create your own videos.
  3. Understand how to get the most out of working with professional video makers. 
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Three-Brains and creative skills

Creative skills underpin much of how you connect with your target audience and grow your brand. And yet often, these creative skills are outsourced and not well integrated with other marketing and e-Commerce activities. 

But when you focus on boosting your creative skills, the quality of all your marketing and e-Commerce activity goes up. 

That’s why our coaching and consulting services help businesses boost their creative skills. Check out our guides, or email us to find out more about how we can help. 

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