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Level up your digital marketing skills

Digital marketing has been driven by rapid advances in technology. We cover how to build your digital marketing skills to take advantage of these new opportunities. Learn how to reach and engage customers in new and more powerful ways. 

These guides start with our overall digital business model framework. Then we cover key front-end skills like digital media, website planning and customer experience. We also cover key back-end digital areas like digital data and marketing technology to support your online activity. 

Level up your digital marketing skills

The scope of digital marketing can be overwhelming. Learn our simple framework for digital marketing to organise your digital marketing plan. We call it the RESTART model for digital marketing.

  1. Learn the 7 key elements which make up a successful digital business model.
  2. How to drive reach, engagement and sales objectives though digital.
  3. Understand the transforming role of technology, data and resources in your digital business model. 

Once you know your online target consumers, you need to be able to reach them via digital media channels. Read our guide to the 3 main digital media channels of search, social and display.

  1. Learn how digital media fits in to the overall advertising and media plan.
  2. Understand the basic terms used in search marketing.
  3. Learn our social media “in” and “out” model to fit into your digital business model. 

Your website is your online ‘home’. It’s where customers engage with your content and your brand. Read our guide to planning and building a great website experience for your online customers. 

  1. Learn about blogging, the easiest way to start a website. 
  2. Learn the 8 key steps of how a website actually works.
  3. Build your knowledge of website content, style and functionality to run a more professional and advanced website.

Read our guide to marketing technology with a focus on Customer Relationship Management (CRM) systems. How can CRM support your marketing goals? How do you define marketing technology requirements? Read our guide to learn more. 

  1. Learn about the four major groupings of marketing technology.
  2. Understand where Customer Relationship Management (CRM) fits in your marketing plan.
  3. How to define your marketing technology requirements.

Digital marketing creates new data and insights about customers. Read this to learn how to set up and use different data sources, including your legal and security obligations. We also share how to write user stories to define your data needs. 

  1. See the key free external sources of digital data you can use to generate insights about your target consumers.
  2. Learn how to set up digital data on your own platforms including Google Analytics and key legal and security considerations.
  3. See examples of data user stories you can use to grow your business.

Customer experience (CX) is a process to manage your brand’s interaction with customers. Read our guide to learn about the customer journey, pain points and moments that matter. Follow this process to improve your focus on customers. 

  1. Understand the role of customer experience development in your digital marketing plan.
  2. Learn key customer experience development tools, like personas and the journey map.
  3. Understand how to make customer experience part of the way you do things. 

Three-Brains and digital marketing skills

We’ve got lots of experience delivering different types of successful digital marketing projects. We can help you grow your skills in both ‘front of house’ and ‘back of house’ digital activities. Our aim is always to help you connect digital marketing skills back into enhancing your marketing plan and growing your sales. 

Check out our coaching and consulting services to learn more. Or, get in touch if there’s a specific digital marketing challenge you need help with. 

The scope of digital and digital marketing covers many different topics. It can be a challenge to know where to start. And to be sure you have considered all the key topics. 

To help get your head around digital, check out our digital business model guide, which takes you through our RESTART model.

RESTART stands for reach, engage, sell, technology, analysis, resource and transform. These are the seven key steps you need for a successful digital business model. 

You can also check out more free downloadable tools in our resources section. 

The Seven Steps of the RESTART digital business model - Reach, Engage, Sell, Technology, Analysis, Resource, Transform
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