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Why read this? : We share 5 top-of-mind thoughts about thinking as we go into 2023. Learn how to smarten up your thinking with thoughtful
Market research skills help you identify customers, and better understand their needs and wants. This customer understanding is essential. You need good market research skills to do marketing well.
Read our market research skill guides to learn about the overall market research process. Then, learn the 3 main ways to carry out market research, and how to work with research companies. And finally, learn how to convert your market research insights into strong marketing action plans. Read this to level up your market research skills.
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New to market research, or need a refresher on how to start? Read this to learn why you need market research .And learn the key steps in the market research process, and how and where to get started.
Secondary research looks for research answers in existing data sources. Read our guide to learn where to find these sources, and how to use specific online tools to identify growth opportunities.
Qualitative market research drives deep understanding of a particular customer behaviour or attitude. Read our skill guide to find out how to use it to develop ideas and understand meanings and concepts.
Quantitative market research takes a more statistical approach to give a broad understanding of a market. Read our skill guide on how to use it to quantify the appeal of products and campaigns and validate forecasts.
Most research is done by hiring a market research company. But how do you find the ideal type of market research company to best meet your business needs? Read our skill guide to learn more.
Learn the 3 key areas of the marketing mix where market research drives the most decisions. Learn how to build a story and drive actions from your market research into your marketing strategy and plan.
We coach and consult on using market research, and often include market research skills development and project delivery as part of our services. We help businesses commission, manage and apply market research.
If you’d like to raise your game in market research, check out our coaching and consulting services, or contact us directly to learn how to build your market research skills.
Use this market research brief template when working with your market research agency to brief them on market research related tasks.
3 pages including a blank template, a guide to completing each section and an example brief from the vegan ice cream case study in our secondary research skill guide.
Download it here or from our resources section.
Powerpoint and Keynote versions of this document available on request.
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