Market research skills help you better understand the needs and wants of your customers. Read our guides to learn about the overall market research process. We then cover the 3 main types of market research and how to work with research companies. And finally, learn how to convert your market research insights into action plans. Read this to level up your market research skills.
New to market research or need a refresher on how to start? Read this to learn why you need market research. We cover the key steps in the market research process including how and where to start.
Secondary research is when you look for answers in existing data sources. Read this for ideas on where to find these sources. Plus, how to use free online tools to identify customer needs and growth opportunities.
Qualitative market research drives deep understanding of customer behaviours and attitudes. Read this to find out how to use it to develop ideas and understand meanings and concepts.
Quantitative market research takes a more statistical approach to give a broad understanding of a market. Read this to learn how to use it to quantify the appeal of products and campaigns, and validate forecasts.
Most research is done by hiring a market research company. But how do you find the ideal type of market research company to best meet your business needs? Read our guide to find out.
Learn the key areas of the marketing plan where market research has the biggest impact. Learn how to build a story and drive actions from your market research into your marketing strategy and plan.
Use this market research brief template when working with your research agency to brief them on market research related tasks.
3 pages including a blank template, a guide to completing each section and an example brief from the vegan ice cream case study in our secondary research skill guide.
Download it here or from our resources section.
PowerPoint and Keynote versions of this document available on request.
We explore why marketers need to have an open mind. Learn where and when openness to new ideas can be used most effectively. Read this to open your mind to more open-minded marketing.
We explore the unexpected power of surprise in marketing. Learn how to find the surprise sweet spot to supercharge your brand. Read this for ideas about marketing surprise.
We explore where to start with marketing psychology. Learn the key marketing areas where psychology gives you a head start. Read this to learn how psychology can smarten up your marketing.
We coach and consult on market research, and include market research skills development and project delivery as part of our services. We help businesses commission, manage and apply market research.
Check out our coaching and consulting services for examples of how we can help you create, craft and commercialise brighter market research ideas, Or get in touch for help in building your market research skills.
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