Finding your brand’s tone of voice
November 16, 2022 No Comments
Why read this? : We look at how you create and use your brand’s tone of voice. Learn the key role it plays in your brand
Boost your writing skills
Great business writing improves the effectiveness of your marketing and e-Commerce activity. When you improve your writing skills, you attract, engage and convert more customers. Read these guides to boost your writing skills and make your written content work harder for you.
Our writing skills guides cover how writing fits into your marketing and e-Commerce plans. Learn the specific writing skills you need for advertising, blogs, search (SEO) and sales copy. Read these guides to learn how to plan, practice and perfect your writing skills for customers.
Boost your writing skills
Our business writing guide shows how to use writing to boost your brand identity, brand activation and customer experience. Read this to learn how to use purpose, structure and editing to improve your business writing skills.
- Understand where business writing skills impact marketing.
- Learn the importance of purpose and structure in business writing.
- Read about the process of creating drafts and editing.
Great advertising copy captures attention. It creates relevant messages for your audience which stand out from competitors. Read this to learn about how writing fits into advertising. Learn how to raise your advertising copy game.
- Where advertising copy fits in the advertising development process.
- The key steps of the advertising copywriting process.
- Learn how best to create, edit and integrate your advertising copy.
Blog posts and articles help build your brand identity. They help you drive engagement with your target audience. Read our guide on how to research and write your blog content. And learn how to make the content more search friendly and readable.
- Learn how to use blogging to meet the needs of your target audience.
- Where to access online research tools to find keyword ideas.
- Practical blog writing tips to improve readability and searchability.
Take your writing to a wider audience by making it search engine friendly. Read our guide to SEO writing to learn the key skills to write and publish content with better search results. Learn the back-end processes which boost your search ranking.
- Define the role of search and SEO writing for marketing.
- Research customer needs and topic ideas based on search behaviour.
- Write and publish content on your website in an SEO friendly way.
Great sales copy changes what customers think and do. It comes from knowing what customers need. Use that to write copy that drives brand choice. Learn about the key product, emotional and psychological triggers you can use to boost your sales copy.
- Understand key contextual factors to consider when you write sales copy.
- Learn about factual and emotional sales copy writing.
- Read about key psychological triggers you can use to boost the impact of your sales copy.
Learn our 7 favourite tips on how to be a better writer. We cover key areas like the habits and routines you need to raise your writing skills. We also cover why editing is such an important part of the writing process. Read this to be a better writer.
- Learn the 7 key ideas to help you be a better writer.
- Useful habits and routines to help with the challenge of writing.
- Why editing and reading skills help you be a better writer.
Three-Brains and writing skills
The Three-Brains team have lots of writing experience. We work with all kinds of businesses to improve their writing skills to create more impact with customers. For example, how to get better quality writing out of freelance writers and marketing agencies. And how to improve the clarity and impact of their own business writing.
Check out our coaching and consulting services to learn how we can help. Or get in touch, if there’s specific business writing skills we can help you with.
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