
Finding your brand’s tone of voice
Why read this? : We look at how you create and use your brand’s tone of voice. Learn the key role it plays in your brand
Great business writing improves the effectiveness of your marketing and e-Commerce activity. When you improve your writing skills, you attract, engage and convert more customers. Read these guides to boost your writing skills and make your written content work harder for you.
Our writing skills guides cover how writing fits into your marketing and e-Commerce plans. Learn the specific writing skills you need for advertising, blogs, search (SEO) and sales copy. Read these guides to learn how to plan, practice and perfect your writing skills for customers.
Home » Creative skills » Writing skills
Our business writing guide shows how to use writing to boost your brand identity, brand activation and customer experience. Read this to learn how to use purpose, structure and editing to improve your business writing skills.
Great advertising copy captures attention. It creates relevant messages for your audience which stand out from competitors. Read this to learn about how writing fits into advertising. Learn how to raise your advertising copy game.
Blog posts and articles help build your brand identity. They help you drive engagement with your target audience. Read our guide on how to research and write your blog content. And learn how to make the content more search friendly and readable.
Take your writing to a wider audience by making it search engine friendly. Read our guide to SEO writing to learn the key skills to write and publish content with better search results. Learn the back-end processes which boost your search ranking.
Great sales copy changes what customers think and do. It comes from knowing what customers need. Use that to write copy that drives brand choice. Learn about the key product, emotional and psychological triggers you can use to boost your sales copy.
Learn our 7 favourite tips on how to be a better writer. We cover key areas like the habits and routines you need to raise your writing skills. We also cover why editing is such an important part of the writing process. Read this to be a better writer.
The Three-Brains team have lots of writing experience. We work with all kinds of businesses to improve their writing skills to create more impact with customers. For example, how to get better quality writing out of freelance writers and marketing agencies. And how to improve the clarity and impact of their own business writing.
Check out our coaching and consulting services to learn how we can help. Or get in touch, if there’s specific business writing skills we can help you with.
Why read this? : We look at how you create and use your brand’s tone of voice. Learn the key role it plays in your brand
Why read this? : We share some of our favourite lessons from books about writing. Learn why your default word order should be subject then
Why read this? : We look at the benefits of blogging for brand-building. Learn how it can help you meet customer needs. Where it fits into