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Writing ideas hub

Boost your writing skills

Our writing skills guides help make your business’s written content work harder for you. Learn how writing skills help you attract, engage and convert customers using advertising, blogs, search (SEO) and sales copy. Read these guides to learn how to plan, practice and perfect your business writing skills.

Great business writing boosts your brand identity, brand activation and customer experience. Read this to improve your business writing skills using purpose, structure and editing. 

  1. Understand where business writing skills impact marketing.
  2. Learn the importance of purpose and structure in business writing.
  3. Read about the process of creating drafts and editing.

Effective advertising copy captures customers’ attention with relevant, distinctive messages. Read this to learn how to use copywriting to improve your advertising‘ impact.

  1. Where advertising copy fits in the advertising development process.
  2. The key steps of the advertising copywriting process.
  3. Learn how best to create, edit and integrate your advertising copy.

Blog writing builds your brand identity and drives audience engagement. Read this to learn the basics of blogging and make your blog content more searchable and readable.

  1. Learn how to use blogging to meet the needs of your target audience.
  2. Where to access online research tools to find keyword ideas.
  3. Practical blog writing tips to improve readability and searchability.

Boost your search ranking with our SEO writing guide and learn the key skills to write and publish content so that a wider audience can find it more easily online.

  1. Define the role of search and SEO writing for marketing.
  2. Research customers’ needs and topic ideas based on search behaviour.
  3. Write and publish content on your website in an SEO-friendly way.

Great sales copy meets customers’ needs and drives brand choice. Read this to learn how to write better copy using product, emotional and psychological triggers to drive sales.

  1. Understand key contextual factors to consider when you write sales copy.
  2. Learn about factual and emotional sales copywriting.
  3. Read about key psychological triggers you can use to boost the impact of your sales copy.

Learn 7 key tips on how to be a better writer. Includes the habits and routines needed to raise your writing skills. We also cover why editing is such a key part of the writing process.  

  1. Learn the 7 key ideas to help you be a better writer.
  2. Useful habits and routines to help with the challenge of writing.
  3. Why editing and reading skills help you be a better writer.

Latest writing ideas

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Why marketing buzzwords should be banished

We explore why you should banish marketing buzzwords.  Learn how they make you sound less clear, inclusive and original. Read this to learn the benefits of banishing marketing buzzwords to the back of beyond.

Read More »

Three-Brains and writing ideas

The Three-Brains team can help you improve your business writing skills to create more impact. From improving the clarity and effectiveness of your own writing to working better with freelance writers and marketing agencies.

Check out our coaching and consulting services to learn more about how we can help you. Or get in touch if you need advice on a specific business writing challenge.

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Check the brightness of your brand's creative habits

Logical Lou holding a sign that reads - Worried your brand's ideas are dull? Check your creative habits with our free ChiQ test.

Brands that consistently bring the brightest ideas to life build great creative habits and processes.

Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.

10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.

Take the test to find out more.

Three-Brains - Ideas that mean business

Our mission is to build better brands with brighter ideas.

Get in touch to discover how we can help you create, craft and commercialise better ideas.

Ideas that mean business.

Ideas that mean business - Create - Craft - Commercialse - Three-Brains

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