
The unexpected power of marketing surprise
We explore the unexpected power of surprise in marketing. Learn how to find the surprise sweet spot to supercharge your brand. Read this for ideas about marketing surprise.
Home » Creative ideas » Writing skills
Our writing skills guides help make your business’s written content work harder for you. Learn how writing skills help you attract, engage and convert customers using advertising, blogs, search (SEO) and sales copy. Read these guides to learn how to plan, practice and perfect your business writing skills.
Great business writing boosts your brand identity, brand activation and customer experience. Read this to improve your business writing skills using purpose, structure and editing.
Effective advertising copy captures customers’ attention with relevant, distinctive messages. Read this to learn how to use copywriting to improve your advertising‘ impact.
Blog writing builds your brand identity and drives audience engagement. Read this to learn the basics of blogging and make your blog content more searchable and readable.
Boost your search ranking with our SEO writing guide and learn the key skills to write and publish content so that a wider audience can find it more easily online.
Great sales copy meets customers’ needs and drives brand choice. Read this to learn how to write better copy using product, emotional and psychological triggers to drive sales.
Learn 7 key tips on how to be a better writer. Includes the habits and routines needed to raise your writing skills. We also cover why editing is such a key part of the writing process.

We explore the unexpected power of surprise in marketing. Learn how to find the surprise sweet spot to supercharge your brand. Read this for ideas about marketing surprise.

We explore how to fix 10 of the most common website issues. Learn where brand websites regularly get design, writing, and customer experience wrong. Read this to make sure your website isn’t costing you business.

We explore why you should banish marketing buzzwords. Learn how they make you sound less clear, inclusive and original. Read this to learn the benefits of banishing marketing buzzwords to the back of beyond.
The Three-Brains team can help you improve your business writing skills to create more impact. From improving the clarity and effectiveness of your own writing to working better with freelance writers and marketing agencies.
Check out our coaching and consulting services to learn more about how we can help you. Or get in touch if you need advice on a specific business writing challenge.

To hear our latest ideas first, enter your email details below to receive email updates. Be among the first to hear our new marketing, creative and e-Commerce ideas.

Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.

