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Boost your writing skills

Great business writing improves the impact of your marketing and e-Commerce activity. With the right writing skills, you attract, engage and convert more customers. Read these guides to boost your writing skills and make your written content work harder for you. 

Our writing skills guides cover how writing fits into your marketing and e-Commerce plans. Learn the specific writing skills you need for advertising, blogs, search (SEO) and sales copy. Read these guides to learn how to plan, practice and perfect your writing skills for customers.  

Boost your writing skills

Great business writing boosts your brand identity, brand activation and customer experience. Read this to learn how to use purpose, structure and editing to improve your business writing skills. 

  1. Understand where business writing skills impact marketing.
  2. Learn the importance of purpose and structure in business writing.
  3. Read about the process of creating drafts and editing.

Effective advertising copy captures customers’ attention with relevant messages that stand out from competitors. Read this to learn how to use copywriting to improve the impact of your advertising.

  1. Where advertising copy fits in the advertising development process.
  2. The key steps of the advertising copywriting process.
  3. Learn how best to create, edit and integrate your advertising copy.

Blog writing helps build your brand identity and drives target audience engagement. Read this to learn how to research and write your blog and make the blog content more search-friendly and readable.

  1. Learn how to use blogging to meet the needs of your target audience.
  2. Where to access online research tools to find keyword ideas.
  3. Practical blog writing tips to improve readability and searchability.

Take your writing to a wider audience by making it more search-friendly. Boost your search ranking with our SEO writing guide and learn the key skills to write and publish content which gets better search results.

  1. Define the role of search and SEO writing for marketing.
  2. Research customers’ needs and topic ideas based on search behaviour.
  3. Write and publish content on your website in an SEO-friendly way.

Great sales copy meets customers’ needs and drives brand choice. Read this to learn how to write better copy and which product, emotional and psychological triggers to pull on to drive more sales.

  1. Understand key contextual factors to consider when you write sales copy.
  2. Learn about factual and emotional sales copywriting.
  3. Read about key psychological triggers you can use to boost the impact of your sales copy.

Learn our 7 favourite tips on how to be a better writer. We cover key areas like the habits and routines you need to raise your writing skills. We also cover why editing is such an important part of the writing process.  

  1. Learn the 7 key ideas to help you be a better writer.
  2. Useful habits and routines to help with the challenge of writing.
  3. Why editing and reading skills help you be a better writer.

Three-Brains and writing skills

The Three-Brains team have lots of writing experience. We can help you improve your writing skills to create more impact with customers. For example, how to get better quality writing out of freelance writers and marketing agencies. And how to improve the clarity and impact of your own business writing. Get in touch to learn how our coaching and consulting services can help you boost your business writing skills. 

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