Our story

Grow your skills to outgrow the competition


When there is competition, there has to be a winner. And a loser. And our story started because we’re fascinated by what makes the difference between winners and losers

Winners focus on getting smarter. Winners focus on thinking ahead and identifying the best skills and moves to raise their game. They outthink the competition. 

But thinking has to be supported by actions. How you make the moves to put your strategies into practice matters too. Winners outplay the competition.  

The ability to outthink and outplay competitors is the difference between winners and losers. 

There’s a saying we love from the world of poker. After you have played a few hands, you should be able to look around the table and work out who the weakest player is.

If you can’t, it’s you

We work with businesses to make sure they play at the top of their game. We support them to outthink, outplay and outgrow the competition.  

Read more of our story to see how we coach, curate and celebrate getting smarter to win more.

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Coaching and consulting services

We have expertise and experience in using marketing, creative and e-Commerce skills to grow profitable sales.

Our coaching services analyse and identify your business skills needs. We work with you to build your competence and confidence in growing the skills that get you to the top of your game.

We also consult on specific business challenges across marketing, creative and e-Commerce.

Expert skill guides to raise your game

We bring together our expertise and experience into a series of skill guides on marketing, creative and e-Commerce. We also add regular updates through our blog. These skill guides will give you knowledge, techniques and tips you can build into your business right away.

But like any free advice or information available online, if you can read them, then so can your competitors.

So when you need a more personalised skills coaching plan, contact us directly for specific advice. It’s not just what you know,  it’s how you put it into practice.

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Through our marketing expertise and experience, we coach and consult so you get smarter at understanding consumers, build stronger brands and activate winning and profitable marketing plans.

Our popular marketing skill guides include 

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We bring deep understanding of creative processes and techniques and coach and consult on the skills to get smarter at activating innovative, impactful and profitable consumer experiences. 

Our popular creative skill guides include

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And finally, we coach and consult e-Commerce skills to deliver smart and pragmatic marketing, commercial and operational expertise and experience to plan and drive growth through this exciting channel.

Our popular e-Commerce skill guides include 

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Celebrate smartness and winning

When we are not coaching and consulting, we also run our own online store. We’re not just advisers. Part of our story is that we play too.

Our three-brains online store sells unique and innovative merchandise that celebrates smart thinking and competitive game playing.

Our store is where we keep our skills up. We try out new ideas and techniques, so we can share what works and what doesn’t with your business. 

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Ready to outthink, outplay and outgrow your competitors?

We have great answers

Knowledge is a big part of raising your game. And questions and answers help build knowledge. We love questions. And we love answers.

Our Frequently Asked Questions covers questions and answers across all the topics we cover. Check out the links to our three-brains skill guides so you can find out more. 

We also cover questions and answers about working with Three-brains. How do we work? And how do you work with us? Find out more about our story.

Three-Brains Founder

Three-brains was created by Richard Boniface (LinkedIn profile here

Rich has worked for leading FMCG businesses in the UK and Australia including Glenmorangie, Allied Domecq, Ryvita, Danone Nutricia and Campbell Arnott’s.

During his career, Rich has been a marketing analyst, a market research manager, a marketing knowledge manager, a brand manager, a marketing manager, a digital and e-Commerce leader, and an online store D2C founder. 

He’s learned a lot about what makes a difference in marketing, creative and e-Commerce. And he loves to share what he’s learned. 

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Business claims to fame include setting up the world’s first online whisky tasting with Glenmorangie. He returned Tia Maria to growth after 2 years of decline and was one of the leaders of Aptamil’s charge from #3 to #1 infant formula brand in the UK. This tripled the size of the business in 5 years. And he set up an infant formula online store in Australia that took over $40m in sales in the first 3 years after launch.

A thinker, a do-er and a player, Rich is driven by the challenge of outthinking and outplaying the competition.

A genuine business all-rounder, he loves to bring unconventional and original thinking to business problems. He is the lead consultant for all Three-Brains consulting solutions.

Three-brains are based in Wollstonecraft, Sydney, Australia.

ABN 39 638 563 867

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