Why read this? : We share which activities are must-haves in bricks and clicks commercial planning. Learn why you need marketing, customer service and supply
How this guide raises your game :-
- Learn how we planned and set up the Three-Brains online shop.
- Explore our thinking on how to do product development and design.
- Lessons from our market research and marketing performance tracking.
We’ve set up and run most of the business models we cover in our e-Commerce planning guide.
Along the way we’ve learned many interesting, though sometimes painful lessons about how e-Commerce works. Barriers we overcame and challenges we took on. Good, bad and indifferent, we believe everything that happens in e-Commerce is a chance to learn.
We also believe in sharing what we learn. So, read on for what we’ve learned from the set-up and running of our current online store in this online store case study.