Creating a more creative culture
November 30, 2022 No Comments
Why read this? : We share the 3 key areas which help you build a more creative culture in your business. Learn from our practical
Level up your marketing skills
Marketing is about building profitable long-term relationships between your target customer and your brand. Marketing skills like research, brand development and communications help you plan and execute effectively and efficiently. Use them to connect with customers and grow your brand.
Read our marketing skills guides to learn how to use market research to find out what customers need. Then, learn how to build your brand strategy with key processes like positioning and brand identity. And finally, learn how to action these with with our guides on communications, digital marketing, and working with agencies. Read these guides to level up your marketing skills.
Level up your marketing skills
Our market research guides start with the market research process. We cover how to plan your research and the 3 most common approaches – qualitative, quantitative and secondary. Read these guides to get the best out of market research companies and apply market research to your marketing plan.
Your brand tells people who you are. It shows them what you stand for. iI’s how customers find and remember you. Read these guides to learn how to use brand strategy to build a strong brand. We cover the brand development process all the way though to the marketing plan, brand activation and marketing innovation.
Our marketing communication guides cover how you interact with customers. Every interaction can strengthen the connection and grow your brand. Read these guides to learn how to get better at key communication areas like advertising, media, public relations, packaging and sales promotions.
Digital marketing creates new ways to connect with customers and grow your brand. Learn how it all connects with our digital business model guide. Then get more specific with our guides to using digital media, websites, data, technology and CX to connect with online customers.
Marketing agencies give you access to expert help across many types of marketing services. But how do you find them? How do you know which ones are good? And how do you work with them to deliver great work? Read this to learn how to get the best out of your marketing agency relationship.
- Learn the marketing agency management process key steps.
- How to find and select the best marketing agency for your needs.
- Advice on how to manage the on-going relationship with your marketing agency.
Marketing’s not easy. You need certain attitudes and behaviours to stand out from the crowd. Read this guide for tips on using our marketing B-R-A-I-N-S model. Follow these 6 tips and your marketing will be a lot smarter. Use these to outthink the competition and grow your brand.
- Learn the tips that sit behind our marketing B-R-A-I-N-S model.
- Read examples of how to use these tips to grow your business.
- How to get the best out of marketing people.
Three-Brains and marketing skills
Great marketing applies knowledge from many different skills. We work with customers to help them learn these key marketings skills to fix their marketing problems.
We can help you raise your marketing game, to win more customers, build stronger brands, and grow profitable sales. Learn how to use your marketing skills to outthink, outplay and outgrow the competition.
Contact us to learn more about the marketing expertise we can help you build. Check out our coaching and consulting section for more on the specific services we can offer.
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Show me the money – managing e-Commerce payments
November 23, 2022 No Comments
Why Read This? : We look at the on-going challenge of managing e-Commerce payments. Learn the role of payment gateways in helping you manage payments securely.
Finding your brand’s tone of voice
November 16, 2022 No Comments
Why read this? : We look at how you create and use your brand’s tone of voice. Learn the key role it plays in your brand