To tell or not to tell your brand origin story
September 27, 2023 No Comments
Why read this? : We explore the impact of telling your brand origin story. Learn when sharing it really works, when it kinda works and
Level up your marketing skills
Marketing is about building profitable long-term relationships between your target customer and your brand. Marketing skills like research, brand development and communications help you plan and execute effectively and efficiently. Use them to connect with customers and grow your brand.
Read our marketing skills guides to learn how to use market research to find out what customers need. Then, learn how to build your brand strategy with key processes like positioning and brand identity. And finally, learn how to action these with with our guides on communications, digital marketing, and working with agencies. Read these guides to level up your marketing skills.
Level up your marketing skills
Read our market research guides to learn about the research process, including guides to qualitative, quantitative and secondary research. Learn how to get more out of research companies and the role of research in your marketing plan.
Read these guides to learn how to create your brand strategy to build a strong brand that connects with customers. We cover the brand development process including the marketing plan, brand activation and marketing innovation.
Our marketing communication guides cover how to improve the way you interact with customers. Learn how to use key communication areas like advertising, media, public relations, packaging and sales promotions to grow your brand.
Digital marketing creates new ways to connect with customers and grow your brand. Learn how it all connects with our digital business model guide. Then get more specific with our guides to using digital media, websites, data, technology and CX to connect with online customers.
Marketing agencies give you access to expert help across many types of marketing services. But how do you find them? How do you know which ones are good? And how do you work with them to deliver great work? Read this to learn how to get the best out of your marketing agency relationship.
- Learn the marketing agency management process key steps.
- How to find and select the best marketing agency for your needs.
- Advice on how to manage the on-going relationship with your marketing agency.
Marketing’s not easy. You need certain attitudes and behaviours to stand out from the crowd. Read this guide for tips on using our marketing B-R-A-I-N-S model. Follow these 6 tips and your marketing will be a lot smarter. Use these to outthink the competition and grow your brand.
- Learn the tips that sit behind our marketing B-R-A-I-N-S model.
- Read examples of how to use these tips to grow your business.
- How to get the best out of marketing people.
Three-Brains and marketing skills
Great marketing uses knowledge from many different skills. We work with customers to help them learn these key marketings skills to fix their marketing problems. We can help you raise your marketing game, to win more customers, build stronger brands, and grow profitable sales. Learn how to use your marketing skills to outthink, outplay and outgrow the competition.
Get in touch to learn more about the marketing expertise we can help you build. Check out our coaching and consulting section for more on the specific services we offer.
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How to manage online store pricing
September 13, 2023 No Comments
Why read this? : We explore the key challenges in managing online store pricing. Learn the 3 key areas which shape your pricing plans. Read
Informal market research approaches you can start today
August 30, 2023 No Comments
Why read this? : We share quick, easy and free ways to do informal market research. Learn how to put your observation and listening skills