Snapshot : Getting creative work out the door and in front of customers can be a challenge. The creative evaluation process takes time. There can
Level up your marketing skills
Marketing is the skill of building profitable long-term relationships between your target consumer and your brand. To grow your business, you need to learn marketing skills which stretch across many different topics and areas of expertise. Our marketing skill guides cover all the key topics and help you raise your integrated marketing game.
Read our guides to learn how to understand your customers better with market research. Build your brand strategy with key processes like positioning and identity. Find out how to deliver strong communications and act with confidence in the digital world. And learn how to work better with agencies, and demonstrate key attitudes and behaviours to be a better marketer.
Level up your marketing skills
Read our set of six guides to build your market research skills. Start with an overview of the market research process. Learn the three key approaches to research and how to get the best results from market research companies. And finally, learn how to take market research into the marketing plan.
Your brand is what makes you stand out in the market place. It defines what you stand for and it’s how your customers remember you. Read our set of six guides to learn key brand strategy skills. Go from the overall brand development process though to the marketing plan, brand activation and marketing innovation.
Every time you interact with a consumer is an opportunity to grow your brand. Read our set of six guides to learn more about marketing communications to grow your business. Learn about key topics including advertising, media, public relations, packaging and how to manage sales promotions.
Marketing technology creates news ways to connect with consumers and grow your business. Read our guides to learn more about how to use digital media, websites, data, analytics and technology to raise your game.
When you need expert help, you hire a marketing agency. But how do you find the best agency for your business? And how do you manage the relationship for maximum value? Read our guide to managing agencies.
- Learn the marketing agency management process key steps.
- How to find and select the best marketing agency for your needs.
- Advice on how to manage the on-going relationship with your marketing agency.
There are a number of key attitudes and behaviours that make great marketers stand out from the crowd. Read our guide on how to develop your marketing B-R-A-I-N-S to raise your game and be a better marketer.
- Learn our six key marketing tips based on our marketing B-R-A-I-N-S model.
- Read examples of how these behaviours and attitudes can grow your business.
- Find out how to get the best out of people to make your marketing even better.
Three-brains and marketing skills
We believe the best marketing connects the knowledge from many different marketing skills. We work with our customers to build integrated marketing approaches across a range of key marketing skills.
Our aim is to help you raise your marketing game, so that you attract and retain more customers, build strong brands, and grow profitable sales. This means you outthink, outplay and outperform against competitors.
Latest marketing blog posts
Snapshot : Following from last week’s article on how marketing and e-Commerce are divided by a common language, this week we focus on e-Commerce positioning.
Snapshot : Customer targeting decisions are an important part of brand management. Customer segment profiles help you define and describe your target customers. We’ll share