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Why read this? : We explore the value of having a good business villain in your brand’s story. Learn how defining the villain creates the
Why read this? : We explore the opportunity and issue areas around the e-Commerce supply chain. Learn where the challenges come from and how to
Why read this? : We explore 3 ways to sharpen your target audience writing. Learn how market research, brand strategy and editing combine to create
Why read this? : We explore how to define and refine your e-Commerce opportunity in the e-Commerce planning process. Learn how to craft it as
Why read this? : We share which activities are must-haves in bricks and clicks commercial planning. Learn why you need marketing, customer service and supply