What IT skills are required for e-Commerce?
May 18, 2022 No Comments
Snapshot : This week we cover what IT skills are required for e-Commerce. For each step in the online shopping experience, we outline where you
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Managing bias in market research
May 11, 2022 No Comments
Snapshot : This week, we look at how to manage bias in market research. Bias makes your research results less reliable. You don’t want that.
Finding keywords for writing inspiration
May 4, 2022 No Comments
Snapshot : This week we look at keyword research. Using keywords for writing inspiration helps you write content that better meets their needs. Finding out
Using your e-Commerce dashboard to improve performance
April 27, 2022 No Comments
Why read this? : This week, we look at how to set up and use an e-Commerce dashboard. Learn different ways to store, analyse and
What type of agency does your marketing need?
April 20, 2022 2 Comments
Snapshot : Marketers use agencies for the extra skills and resources they don’t have themselves. But how do you work out which type of agency
The value of Six Hats creative thinking
April 13, 2022 No Comments
Snapshot : Six Hats is a creative thinking process developed in the 1980s by Edward De Bono. In this article, we share an overview of the
3 D2C challenges and how to overcome them
April 6, 2022 No Comments
Snapshot : Launching a new D2C store disrupts your business. Some functions like sales, IT and supply chain have to change their approach and workloads can
The value of brand values
March 30, 2022 No Comments
Snapshot : This week, we look at brand values. These set out what your brand stands for. They influence many of your decisions, so it’s important
How to use emotions in creative work
March 23, 2022 No Comments
Snapshot : In this article, learn how to use emotions in your creative work. We start by looking at your brain’s limbic system which manages emotions.
How to handle common e-Commerce issues post launch
March 16, 2022 No Comments
Snapshot : Some e-Commerce issues are inevitable when you launch an online store. Like having a new baby, you plan and predict as much as you
How to give great creative feedback
March 9, 2022 No Comments
Snapshot : Learn how to improve the creative feedback you give an agency by making sure it covers everything it needs to. Check that it answers
The story of the mighty battle against marketing barriers
March 2, 2022 No Comments
Snapshot : Trying out new ways to improve your marketing should be an easy sell in any business. But often politics and fear of change results
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