Learn from your marketing mistakes
October 20, 2021 No Comments
Snapshot : Despite your best intentions, sometimes your marketing won’t work. Projects miss targets due to outside influences you can’t control, or marketing mistakes you
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Let’s recognise the value of e-Commerce Customer Service
October 13, 2021 No Comments
Snapshot : This week we explore what e-Commerce customer service does for customers and for your online sales. Learn how to use customer service to
The 5Ws of idea generation
October 6, 2021 No Comments
Snapshot : Great ideas fuel business growth. But how do you encourage idea generation so your business has a regular supply? In this article, we use
How to get the most out of B2B CRM
September 29, 2021 No Comments
Snapshot : First, we’ll define the context of Business-to-Business (B2B). Learn key differences in the B2B buying process. Then, we’ll talk about B2B CRM programs and
Cheers! Let’s drink to e-Commerce alcohol sales
September 22, 2021 No Comments
Snapshot : E-Commerce alcohol sales have boomed as stuck-at-home customers get their booze delivered. That’s given us a thirst to learn more about this category. So
5 design psychology tips for easier processing and remembering
September 15, 2021 No Comments
Snapshot : This article shares how design psychology helps you understand what happens in people’s minds when they experience a design. It covers five of the
How to use behavioural science in marketing
September 8, 2021 No Comments
Snapshot : Working out what drives customers behaviour is crucial in marketing. Market research and digital data provide many answers. But more and more businesses are
52 ways to start testing e-Commerce websites
September 1, 2021 No Comments
Snapshot : Testing e-Commerce websites is a big part of making sure visitors to your online store have a great experience. The more you test, the
How to use storytelling in marketing
August 25, 2021 No Comments
Snapshot : We all love a good story. We all tell stories to help us communicate and make sense of the world. But many marketers don’t
Customer loyalty? Where it matters and where it doesn’t
August 18, 2021 1 Comment
Snapshot : Customer loyalty divides opinions in marketing. Some argue retaining loyal customers is easier and cheaper than acquiring new ones. But others argue customers are
Your three choices of competitive strategy in e-Commerce
August 11, 2021 1 Comment
Snapshot : E-Commerce is competitive. This week we explore how to use Porter’s 3 generic strategies of cost leadership, differentiation and focus to define your competitive
Lessons we’ve learned writing about marketing
August 4, 2021 No Comments
Snapshot : Writing about marketing is a valuable habit. It helps us research new topics, organise our ideas and share our marketing knowledge. As a writing
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