To tell or not to tell your brand origin story
September 27, 2023 No Comments
Why read this? : We explore the impact of telling your brand origin story. Learn when sharing it really works, when it kinda works and
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How to manage online store pricing
September 13, 2023 No Comments
Why read this? : We explore the key challenges in managing online store pricing. Learn the 3 key areas which shape your pricing plans. Read
Informal market research approaches you can start today
August 30, 2023 No Comments
Why read this? : We share quick, easy and free ways to do informal market research. Learn how to put your observation and listening skills
Logo evaluation – learnings from 5 famous logos
August 16, 2023 No Comments
Why read this? : We use Paul Rand’s logo evaluation criteria to learn from 5 of the world’s most famous logos. Learn how to create
Be prepared for D2C order processing before you launch
August 2, 2023 No Comments
Why read this? : We look at how to prepare for the challenges of D2C order processing. Learn how to test your back-end systems to
Branding lessons from brilliant books about branding
July 19, 2023 No Comments
Why read this? : We share branding lessons from 3 great marketing books. Learn why brands must offer more than a functional benefit. Plus, what
The 3D benefits of creative thinking
July 5, 2023 No Comments
Why read this? : We explore the 3 key marketing benefits of creative thinking. Learn how to use it to differentiate, drive customer experience and
Reviewing product page examples for e-Commerce content ideas
June 21, 2023 No Comments
Why read this? : We explore content ideas from 3 different e-Commerce product page examples. Learn the types of images and information other brands use
Grab a pizza this example marketing mix
June 7, 2023 No Comments
Why read this? : We explore an example marketing mix for a pizza delivery business. Grab a slice of all 7Ps of marketing in action.
Using marketing animation to amplify your communications
May 24, 2023 No Comments
Why read this? : We look at how you can use marketing animation to communicate with customers. Learn when it’s most often used, and how
How to drive traffic to an e-Commerce site
May 10, 2023 No Comments
Why read this? : We share 5 key actions which help you drive traffic to an e-Commerce site. Follow these steps to pull in more
The surprising insights behind building brand personality
April 26, 2023 No Comments
Why read this? : We look at how to use psychology principles to craft your brand personality. Learn how to apply the Big 5 personality
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