E-Commerce capability – 12 ways to drive success
July 21, 2021 No Comments
Snapshot : Great e-Commerce businesses put the right skills, processes and systems in place to support their operations. These skills, processes and systems are come
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Meeting the media sales team – make it awesome, not awful
July 14, 2021 No Comments
Snapshot : Media agencies sometimes recommend you spend your media budget with a single media supplier to get a better deal. This leads to media sales
Colour in design and what it means for marketing
July 7, 2021 No Comments
Snapshot : How to explain and how to use colour in design. We focus on key business and marketing goals and some of the choices
The 3 biggest martech challenges and how to overcome them
June 30, 2021 3 Comments
Snapshot : The number of marketing technology (martech) suppliers has grown rapidly in the last 10 years. While this hasn’t changed marketing’s focus on customers
How to improve marketing decision-making
June 23, 2021 No Comments
Snapshot : The success of your marketing often depends on the quality of your marketing decision making. This week, we look at how businesses make
Creative approval – How to get creative work through your business
June 16, 2021 No Comments
Snapshot : Businesses use creative approval controls to prevent legal issues, ensure brand and customer consistency and manage budgets and the company reputation. But, these
Creative evaluation – 3 key questions to keep you on the right track
June 9, 2021 No Comments
Snapshot : Getting creative work out the door and in front of customers can be a challenge. The creative evaluation process takes time. There can
E-Commerce positioning – a perfect place for marketing and e-Commerce to connect
June 2, 2021 No Comments
Snapshot : Following from last week’s article on how marketing and e-Commerce are divided by a common language, this week we focus on e-Commerce positioning.
Marketing and e-Commerce divided by a common language
May 26, 2021 No Comments
Snapshot : Marketing and e-Commerce use a lot of the same words, but often have different perspectives on how to manage brands and customers. This week
5 habits to enhance your writing expertise
May 19, 2021 No Comments
Snapshot :- As our website now has over half a million words, we wanted to share 5 habits that have enhanced our writing expertise. Learn these
Customer segment profiles – how to make your customer the hero
May 12, 2021 No Comments
Snapshot : Customer targeting decisions are an important part of brand management. Customer segment profiles help you define and describe your target customers. We’ll share
Easy creative ideas for any business
May 5, 2021 1 Comment
Snapshot : Learning how to be more creative is fun, but it also has serious benefits for marketing. Being creative gets easier with practice, but often,
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