Articles and guides which relate to the idea of a functional benefit. This is a more tangible benefit usually related to a specific feature, as opposed to a more intangible emotional benefit.
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Why read this? : Subscription models bring benefits for both customers and brands, but they can be complex. We share how different models deliver customer benefits like value, convenience and discovery. Learn what it takes
Why read this? : Your e-Commerce positioning defines which shoppers you go after and how you’ll persuade them to buy. We share how you create a positioning map and statement. Learn from our examples of