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functional benefit

Articles and guides which relate to the idea of a functional benefit. This is a more tangible benefit usually related to a specific feature, as opposed to a more intangible emotional benefit.

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The word yes writing into sand

What’s the purpose of brand purpose?

Why read this? : There’s arguments for and against having a brand purpose. This article reviews both sides. Learn what brand purpose advocates focus on. This includes its role in brand identity, in inspiring customers

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