What’s the purpose of brand purpose?
February 13, 2023
Why read this? : We look at the arguments for and against brand purpose. Learn why those for it say it’s a key part of your brand identity and point of difference. And learn why those
functional benefit
Articles and guides which relate to the idea of a functional benefit. This is a more tangible benefit usually related to a specific feature, as opposed to a more intangible emotional benefit.
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The benefits of subscription models for customers and brands
January 30, 2023
Why read this? : The benefits of subscription models for customers and brands aren’t always obvious. We share how different subscription models deliver different benefits like value, convenience and discovery. And then we show what delivering
E-Commerce positioning – a perfect place for marketing and e-Commerce to connect
January 31, 2023
Why read this? : Your e-Commerce positioning defines which shoppers you go after and how you’ll persuade them to buy. We share how you create a positioning map and statement. Learn from our examples of