What’s the purpose of brand purpose?
June 20, 2023
Why read this? : We look at the arguments for and against brand purpose. Learn why those for it say it’s a key part of your brand identity and point of difference. And learn why those
benefit ladder
Articles and guides which refer to benefit ladders. This is a marketing and brand term which looks at different levels of benefits which might appeal to customers from functional features to deep emotional benefits.
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The benefits of subscription models for customers and brands
September 13, 2023
Why read this? : The benefits of subscription models aren’t always obvious. We look at how different models offer different benefits like value, convenience and discovery. Learn what delivering these benefits means for your brand
How to use storytelling in marketing
September 27, 2023
Why read this? : We look at how to use storytelling in marketing. Learn why stories are such a powerful way to engage customers. Learn how they grab attention and build emotional connections. Read this
E-Commerce positioning – a perfect place for marketing and e-Commerce to connect
August 16, 2023
Why read this? : Your e-Commerce positioning defines which shoppers you go after and how you’ll persuade them to buy. We share how you create a positioning map and statement. Learn from our examples of