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benefit ladder

Articles and guides which refer to benefit ladders. This is a marketing and brand term which looks at different levels of benefits which might appeal to customers from functional features to deep emotional benefits.

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Benefit from this benefit ladder example

Why read this? : We explore the benefits of benefit ladders by looking at some examples. Learn the differences between features and functional, consumer, and emotional benefits. Plus, a case study showing how these connect

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A neon on a white wall saying we are all made of stories

How to use storytelling in marketing

Why read this? : We look at how to use storytelling in marketing. Learn why stories are such a powerful way to engage customers. Learn how they grab attention and build emotional connections. Read this

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