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benefit ladder

Articles and guides which refer to benefit ladders. This is a marketing and brand term which looks at different levels of benefits which might appeal to customers from functional features to deep emotional benefits.

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The word yes writing into sand

What’s the purpose of brand purpose?

Why read this? : There’s arguments for and against having a brand purpose. This article reviews both sides. Learn what brand purpose advocates focus on. This includes its role in brand identity, in inspiring customers

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