The benefits of going beyond obvious marketing
August 27, 2026
We explore the benefits of non-obvious marketing. Learn why obvious marketing is rarely the best choice. Read this to learn how to go beyond the obvious in marketing.
surprise
All articles and content relating to the emotion of surprise. With a focus on its impact on marketing, creativity and e-Commerce.
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Dull ideas and how to brighten them
August 26, 2026
We explore how to spot dull ideas in marketing. Learn what causes dullness and how to fix it. Read this for inspiration on how to brighten dull ideas.
How to take on the market leader and win
September 14, 2026
We explore how to take on the market leader and win. Learn why smartness always beats size in the long run. Read this for ideas on challenging the big players in your market.
5 creative habits you can start today
August 20, 2026
We explore 5 quick and easy creative habits you can start today. Learn how to nudge your thinking towards being more innovative. Read this to start building more creative habits.
Brand awareness – what did you have in mind?
August 25, 2026
We explore how brand awareness works in customers’ brains. Learn how to tailor your marketing activity to target the right brain areas. Read this to build smarter brand awareness.
Meet Emotional Eddy – The artist who makes life worth living
July 3, 2026
We introduce you to Emotional Eddy. Learn what the emotional part of your brain does for you. Read this to learn how and when you stir your emotions.
Meet Instinctive Izzy – The warrior deep down in your soul
July 7, 2026
We introduce you to Instinctive Izzy. Learn what the instinctive part of your brain does for you. Read this to learn when and how to lean on your instincts.
Three-Brains most popular lessons from 2024
July 13, 2026
We share our 3 most popular lessons from 2024. Learn which articles created the most interest last year. Read this for ideas on how to get a creative head start for the New Year.
Need a sticky idea? Think success
July 3, 2026
We explore how to craft a sticky idea. Learn how the SUCCES creative thinking technique makes your idea more memorable. Read this to learn how to make your ideas stickier.
Branding lessons from brilliant books about branding
August 12, 2026
We share branding lessons from 3 brilliant marketing books. Learn why brands must offer more than a functional benefit. Plus, what makes a brand charismatic and different. And the 6 key questions to answer over your brand’s lifetime. Read this to learn these brilliant branding lessons.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
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