Articles and guides which relate to storytelling. A creative skill, we focus on how to use it in marketing and e-Commerce.
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Why read this? : We look at how you can use marketing animation to communicate with customers. Learn when it’s most often used, and how you go about creating it. Read this for ideas on
Why read this? : We look at the deeper meaning of brand character. Learn why choices you make under pressure shape your brand’s true story. We share examples of how to and how not to
Why read this? : We look at how storytelling works in market research. Learn how tools like story types and structure help you tell a more compelling research story. Read this for ideas on mastering the
Why read this? : We look at the challenges of giving creative feedback to your agency. Learn how to balance business objectives and creative standards, while keeping the agency motivated. Read this to learn how
Why read this? : We look at how politics and fear of change drives many common marketing barriers. Learn from our story of how one marketing manager overcomes 5 barriers to their new idea. Read
Why read this? : We look at how to use story structure to improve your brand story’s impact. Learn how story structure gives stories an engaging and familiar shape, and creates drama that’ll keep your
Why read this? : Understanding different story types helps you tell a stronger brand story. We share the 7 most common ones, and examples of brands who use them. Learn which story types best fit
Why read this? : We look at how to use storytelling in marketing. Learn why stories are such a powerful way to engage customers. Learn how they grab attention and build emotional connections. Read this
Why read this? : We look at the value of storytelling in marketing. Great stories draw customers in, and make your brand more engaging and memorable. Learn how from our example stories taken from categories