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storytelling

Articles and guides which relate to storytelling. A creative skill, we focus on how to use it in marketing and e-Commerce.

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Woman standing in a poorly lit street at night. She is blowing into her hands which holds a light and some sort of illuminated confetti

How to give great creative feedback

Why read this? : Learn about the challenges you face when giving creative feedback to your agency. We share how to give creative feedback which keeps you on track against business objectives and creative benchmarks.

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A neon on a white wall saying we are all made of stories

How to use storytelling in marketing

Why read this? : We look at how lessons from storytelling can improve the impact of your marketing communications. Learn why stories are such an effective way to communicate, and what that means for marketing. And

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A stag lying down in a field looking directly at the camera

Remember the value of storytelling

Why read this? : We look at the value of storytelling in advertising and marketing. Great stories draw customers in, and make your brand more engaging and enduring. Learn how that works with our example stories

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