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storytelling

Articles and guides which relate to storytelling. A creative skill, we focus on how to use it in marketing and e-Commerce.

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Woman standing in a poorly lit street at night. She is blowing into her hands which holds a light and some sort of illuminated confetti

How to give great creative feedback

Why read this? : Learn about the challenges you face when giving creative feedback to your agency. We share how to give creative feedback that keeps you on track against business objectives and creative benchmarks.

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A stag lying down in a field looking directly at the camera

Remember the value of storytelling

Why read this? : We look at the value of storytelling in engaging your audience. Stories help you stand out and be more memorable. Learn from our example stories which cover whisky, TV cooking shows

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