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storytelling

Articles and guides which relate to storytelling. A creative skill, we focus on how to use it in marketing and e-Commerce.

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Woman standing in a poorly lit street at night. She is blowing into her hands which holds a light and some sort of illuminated confetti

How to give great creative feedback

Why read this? : We look at the challenges of giving creative feedback to your agency. Learn how to balance business objectives and creative standards, while keeping the agency motivated. Read this to learn how

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A neon on a white wall saying we are all made of stories

How to use storytelling in marketing

Why read this? : We look at how to use storytelling in marketing. Learn why stories are such a powerful way to engage customers. Learn how they grab attention and build emotional connections. Read this

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A stag lying down in a field looking directly at the camera

Remember the value of storytelling

Why read this? : We explore the value of storytelling. Great stories draw customers in and bring your brand to life. Learn how from our example stories taken from categories like whisky, TV and travel.

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