Why read this? : We explore the value of having a good business villain in your brand’s story. Learn how defining the villain creates the conflict your story’s hero will fight against. Read this to
Articles and guides which relate to storytelling. A creative skill, we focus on how to use it in marketing and e-Commerce.
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Why read this? : We look at how you can use marketing animation to communicate with customers. Learn when it’s most often used, and how you go about creating it. Read this for ideas on
Why read this? : We look at how storytelling works in market research. Learn how tools like story types and structure help you tell a more compelling research story. Read this for ideas on mastering the
Why read this? : We look at how politics and fear of change drive many common marketing barriers. Learn from our story of how one marketing manager overcomes 5 barriers to their new idea. Read