The benefits of going beyond obvious marketing
August 27, 2026
We explore the benefits of non-obvious marketing. Learn why obvious marketing is rarely the best choice. Read this to learn how to go beyond the obvious in marketing.
problem solving
Articles and guides which relate to problem solving. With a focus on how to do it better in marketing, creative and e-Commerce.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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How to have more marketing eureka moments
July 7, 2026
We explore the idea of eureka moments in marketing. Learn how to encourage your emotional mind to work on your next bright idea. Read this to make marketing eureka moments happen more often.
Meet Logical Lou – The scientist who thinks hard with a vengeance
July 2, 2026
We introduce you to Logical Lou. Learn what the logical part of your brain does for you. Read this to learn how to get lots more out of logic.
Three-Brains most popular lessons from 2024
July 13, 2026
We share our 3 most popular lessons from 2024. Learn which articles created the most interest last year. Read this for ideas on how to get a creative head start for the New Year.
Where do you begin with market research storytelling?
June 3, 2026
We look at how storytelling works in market research. Learn how tools like story types and structure help you tell a more compelling research story. Read this for ideas on mastering the art of market research storytelling.
The story of the mighty battle against marketing barriers
June 18, 2026
We explore how politics and fear of change underpin most marketing barriers. Learn from our story of how one marketing manager overcomes 5 barriers to their new idea. Read this for ideas on dealing with both objections and objectors.
Story structure lessons you can use on your brand
June 22, 2026
We explore how story structure improves your brand story’s impact. Learn how it gives your story a familiar shape and creates drama to hook your audience. Read this to learn how to structure your brand story more compellingly.
Creativity in business is for everyone, including you
August 5, 2026
We explore different approaches to managing creativity in business. Learn how bringing different skills and styles improves your creative ideas and outputs. Read this for ideas on how to improve the impact of creativity in your business.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
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