The unexpected power of marketing surprise
September 16, 2026
We explore the unexpected power of surprise in marketing. Learn how surprise boosts your brand and how to find its sweet spot. Read this for ideas about marketing surprise.
memory
All articles and content relating to memory. With a focus on how to use how it works for better results in marketing, creativity and e-Commerce.
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Where to find your creative place?
September 1, 2026
We explore how to find your creative place. Learn how to shape where creativity happens mentally, physically and with your audience. Read this for ideas on finding a better place to be creative.
3 things that remarkable brands do better
August 28, 2026
We explore the benefits of building remarkable brands. Learn why it’s better to have customers talk about you than not talk about you. Read this to learn 3 ways to make your brand more remarkable.
The benefits of going beyond obvious marketing
August 27, 2026
We explore the benefits of non-obvious marketing. Learn why obvious marketing is rarely the best choice. Read this to learn how to go beyond the obvious in marketing.
How to craft a more memorable brand
August 26, 2026
We explore how brands benefit from better understanding of how memory works. Learn how to make your brand stick in customers’ heads. Read this to learn how to craft a more memorable brand.
A cleverer consideration of brand consideration
September 15, 2026
We explore the psychology behind brand consideration. Learn how different brain areas shape the way customers consider brands. Read this for ideas on reconsidering consideration.
Brand awareness – what did you have in mind?
August 25, 2026
We explore how brand awareness works in customers’ brains. Learn how to tailor your marketing activity to target the right brain areas. Read this to build smarter brand awareness.
Meet Emotional Eddy – The artist who makes life worth living
September 16, 2026
We introduce you to Emotional Eddy. Learn what the emotional part of your brain does for you. Read this to learn how and when you stir your emotions.
Three-Brains most popular lessons from 2024
September 17, 2026
We share our 3 most popular lessons from 2024. Learn which articles created the most interest last year. Read this for ideas on how to get a creative head start for the New Year.
Need a sticky idea? Think success
July 3, 2026
We explore how to craft a sticky idea. Learn how the SUCCES creative thinking technique makes your idea more memorable. Read this to learn how to make your ideas stickier.
How to use time wisely in ideation planning
August 11, 2026
We explore how to use time wisely in ideation planning. Learn the 3 time phases which drive all ideation sessions. Read this to time your ideation planning better.
Why brands matter
August 12, 2026
We explore why brands matter. Learn from our examples how branding helps you charge more, get more space and connect better with customers. Read this to learn the long-term benefits of building brilliant brands.
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