The benefits of being a creative explorer
September 3, 2026
We explore the benefits of being a creative explorer. Learn how having an open mind (and using it) gets you to more and better ideas. Read this to set your inner creative explorer free.
idea killer
All articles and content relating to the concept of an idea killer. A person or process which gets in the way of good ideas. With a focus on how they impact your marketing, creative and e-Commerce activities.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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Building business ideas that mean business
August 27, 2026
We explore the ups and downs of building business ideas. Learn where most companies go wrong, and what to do instead. Read this to get better at building business ideas that mean business.
How to have more marketing eureka moments
July 7, 2026
We explore the idea of eureka moments in marketing. Learn how to encourage your emotional mind to work on your next bright idea. Read this to make marketing eureka moments happen more often.
Reframing the 3Fs of innovation
July 7, 2026
We explore marketing innovation’s challenges and opportunities. Learn how to positively reframe the 3Fs of innovation. Read this to rethink your approach to failure, frustration and f*cking around.
Three-Brains most popular lessons from 2024
July 13, 2026
We share our 3 most popular lessons from 2024. Learn which articles created the most interest last year. Read this for ideas on how to get a creative head start for the New Year.
Use modern ideas for better brainstorming
July 3, 2026
We explore how modern ideas about preparation, people and process lead to better brainstorming. Learn how most current brainstorms still use techniques created in the 1940s. Read this to bring your brainstorming into the 21st Century.
Need a sticky idea? Think success
July 3, 2026
We explore how to craft a sticky idea. Learn how the SUCCES creative thinking technique makes your idea more memorable. Read this to learn how to make your ideas stickier.
The challenges of creative leadership and how to overcome them
August 31, 2026
We explore the challenges of creative leadership. Learn the 3 biggest leadership blockers to creativity and how to overcome them. Read this for ideas on leading more creatively.
How to break through your marketing block
September 1, 2026
We explore the different types of people who cause marketing block. Learn how to handle those who delay, disrupt and destroy your marketing plans. Read this for ideas on how to get your marketing moving again.
The 3D benefits of creative thinking
August 13, 2026
We explore the key marketing benefits of creative thinking. Learn how it helps you differentiate, drive customer experience and develop brand assets. Read this to maximise the marketing benefits you get from creative thinking.
Time to show your brand character
May 7, 2026
We look at the deeper meaning of brand character. Learn why choices you make under pressure shape your brand’s true story. We share examples of how and how not to do it. Read this to learn how to show your true brand character.
How to get past a fear of creativity
May 7, 2026
We explore how a fear of creativity inhibits new ideas. Learn ways to deal with this, and why fear isn’t always a bad thing. We show why the right level of fear helps drive action. Read this to learn how to get past a fear of creativity.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
