Grab a pizza this example marketing mix
August 22, 2023
Why read this? : We explore an example marketing mix for a pizza delivery business. Grab a slice of all 7Ps of marketing in action. Read this to spark ideas for your own marketing mix.
case study
All articles and content which includes a case study. With a focus on the marketing, creative and e-Commerce lessons the case study can show us.
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Using a SWOT example to drive impact and actions
November 3, 2023
Why read this? : We go through a SWOT example to show what to look for in a well-written SWOT. Learn how reviewing your strengths, weaknesses, opportunities and threats helps you organise your marketing thinking.
Building an e-Commerce strategy example
October 5, 2023
Why read this? : We walk through an e-Commerce strategy example for a pizza delivery business. Learn how to identify opportunities. How to plan capabilities. And which decisions drive the strategy. Read this for an
Grab a pizza this e-Commerce customer journey
November 8, 2023
Why read this? : We share how to create and use an e-Commerce customer journey map. Learn how to identify needs, pain points and touchpoints with our pizza delivery case study. Read this to go
Using the market attractiveness model for targeting
August 8, 2023
Why read this? : Building a market attractiveness model helps you decide which customers to target. We go through the process of how you build one. Learn from our example how to gather the data and
The value of Six Hats creative thinking
August 10, 2023
Why read this? : We explore Edward De Bono’s Six Hats creative thinking process. Learn how it works and the pros and cons of using it. Then, see it in action as we apply it