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case study

All articles and content which includes a case study. With a focus on the marketing, creative and e-Commerce lessons the case study can show us.

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Table showing Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis for example brand X

Using a SWOT example to drive impact and actions

We go through a SWOT example to show what to look for in a well-written SWOT. Learn how reviewing your strengths, weaknesses, opportunities and threats helps you organise your marketing thinking. Read this to see an example of a SWOT driving priorities and actions.

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Building an e-Commerce strategy example

We walk through an e-Commerce strategy example for a pizza delivery business. Learn how to identify opportunities. How to plan capabilities. And which decisions drive the strategy. Read this for an example of building an e-Commerce strategy.

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Market segment attractiveness - pizza shop example

Using the market attractiveness model for targeting

Building a market attractiveness model helps you decide which customers to target. We go through the process of how you build one. Learn from our example how to gather the data and how to calculate market attractiveness scores. Read this to learn how to build a market attractiveness model to make better targeting decisions.

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Woman wearing a blue fedora hat

The value of Six Hats creative thinking

We explore Edward De Bono’s Six Hats creative thinking process. Learn how it works and the pros and cons of using it. Then, see it applied to a business case study. Read this to learn how Six Hats helps you think more creatively.

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How to do an e-Commerce forecast

We explore how data analysis improves your e-Commerce forecast’s accuracy. Learn the impact on your marketing, supply and finance plans. Plus, we share an example from our first-ever D2C forecast. Read this to refine your e-Commerce forecast.

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Check the brightness of your brand's creative habits

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Brands that consistently bring the brightest ideas to life build great creative habits and processes.

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10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.

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