Articles and guides which reference writing tools. Any resources, websites, books and processes which you can use to improve your writing skills.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
We explore how market research, brand strategy and editing sharpen your target audience writing. Learn how to combine these to create compelling copy for customers. Read this to learn how to hit the bullseye with your target audience writing.
We explore how the Rossiter Percy grid helps you focus your copywriting style. Learn how this advertising planning model tightens your tone of voice delivery. Read this for examples of how to sharpen your copy with the Rossiter Percy grid.
We share different tone of voice examples to show its impact on brand identity. Learn how the way a brand sounds changes how customers perceive it. Read these tone of voice examples for ideas on how to make your brand sound right.
We share some of our favourite lessons from books about writing. This includes practical lessons on how to write copy which sells and engages customers. Read this to learn great lessons from great books about writing.
We share 10 tips to help you improve your writing’s readability. Learn practical steps with inspiring examples. Read this to learn how to make your writing more readable.
We explore how to find keywords for writing topic ideas. Learn how search analysis helps you decide what to write about. Read this to learn how to use keywords for writing inspiration.
We share key lessons you learn writing about marketing. Learn new ideas from topics like customer insights, brand strategy and activation. Read this to learn how writing about marketing sharpens your marketing thinking.
We share 5 habits which enhance your writing expertise. Learn easy, everyday actions which raise the quality of your writing. Read this to learn the helpful habits which take your writing to another level.
We share key lessons we’ve learned from editing blogs. Learn everything from how to hook readers early to how to close with a clear call to action. Read this to learn how to better craft your blogs.
Writing’s been a big focus this year. We’ve written and learned lots about writing. So, it’s a good time to share the top 5 lessons we’ve learned from writing in 2020. Read this for ideas on how to improve your writing going into next year.
We share marketing inspiration from 3 diverse books. First, the “Alchemy” of behavioural science. Then, “Writing Tools” to improve your writing skills. And lastly, the “Legacy” of building a great culture. Read this for marketing inspiration from reading like a polymath.
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