Articles and guides which reference writing tools. Any resources, websites, books and processes which you can use to improve your writing skills.
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Why read this? : We share examples of how the Rossiter Percy grid influences copywriting. Learn how this advertising planning model impacts your tone of voice and how much you write. Read this to learn
Why read this? : We look at different tone of voice examples to show its impact on brand identity. Learn how the way a brand sounds changes what customers think and feel about it. Read
Why read this? : We share some of our favourite lessons from books about writing. Learn why your default word order should be subject then verb. And learn how action, feelings and humour breathe life
Why read this? : Good writing is easy to read. We share 10 tips to help you improve your writing’s readability. Easy steps you can do right away with examples to inspire you. Read this for
Why read this? : We look at how to research keywords for writing topic ideas. Learn how finding out what people search for helps you work out what to write about. Read this to get
Why read this? : We share how writing about marketing has sharpened our thinking on topics like insights, strategy and activation. Learn how it’s helped make it easier to organise, share and use knowledge and
Why read this? : We share 5 of our favourite habits which help enhance your writing expertise. Learn how easy, everyday actions can raise the quality of what you write. Read this to learn the
Why read this? : We share the top 9 lessons we’ve learned from editing blogs. Learn from our experience everything from how to hook readers from the start to how to end with a clear
Why read this? : Writing’s been a big focus for us since we launched Three-Brains. We’ve written a lot. And that means we’ve learned a lot about writing. So, to end the year, we share the
Why read this? : We share some marketing inspiration from 3 of our favourite recent reads. First, we look at the “Alchemy” of behavioural science. Then, we look at “Writing Tools” which improve your writing skills. And