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All articles that relate to writing, including writing for advertising, sales, blogs and SEO purposes, as well as the general business of writing.

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Remember the value of storytelling

Why read this? : We look at the value of storytelling in advertising and marketing. Great stories draw customers in, and make your brand more engaging and enduring. Learn how that works with our example stories

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Close up of a persons hand writing in a book, with the words "what's the value of my writing?" highlighted

The value of writing

Why read this? : This week’s article looks at the business value of writing. First, we look at freelance copywriting fees to get an idea of cost. Then, we apply these costs back to the

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