Finding your brand’s tone of voice
January 27, 2023
Why read this? : We look at how you create and use your brand’s tone of voice. Learn the key role it plays in your brand identity. We also share an example tone of voice, and
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All articles that relate to writing, including writing for advertising, sales, blogs and SEO purposes, as well as the general business of writing.
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5 great lessons from books about writing
January 27, 2023
Why read this? : We share some of our favourite lessons from books about writing. Learn why mastering subject, nouns and verbs makes such an impact. We look at how to breathe life into your
The benefits of blogging for brands
January 27, 2023
Why read this? : We look at the benefits of blogging for brand-building. Learn how it can help you meet customer needs. Where it fits into your marketing plan. And how it connects to other brand
10 easy tips to improve readability
January 27, 2023
Why read this? : Good writing is easy to read. We share 10 tips to help you improve your writing’s readability. Easy steps you can do right away with examples to inspire you. Read this for
Finding keywords for writing inspiration
January 27, 2023
Why read this? : We share how to use keyword research for writing topic ideas. Learn how finding out what people search for helps you write more relevant content. Learn how to write content that fits
How to give great creative feedback
January 27, 2023
Why read this? : Learn about the challenges you face when giving creative feedback to your agency. We share how to give creative feedback which keeps you on track against business objectives and creative benchmarks.
Quick and easy tips for quick and easy copywriting
January 30, 2023
Why read this? : Many businesses use their agencies to handle copywriting, but it’s not always the fastest or cheapest option. If you need it done quick, easy and cheap, there are other copywriting options. Read
5 golden rules to improve the call to action
January 30, 2023
Why read this? : We look at why you need a call to action, and where you use it. Learn the 5 golden rules to make your call to action more compelling. Read this for ideas
Lessons we’ve learned writing about marketing
January 30, 2023
Why read this? : Writing about marketing helps you organise your thinking, and share your knowledge and ideas. We show how writing about marketing gives you a fresh perspective on how to to it. Learn what
5 habits to enhance your writing expertise
January 23, 2023
Why read this? : We share 5 of our favourite habits which help build your writing expertise. Learn how easy, everyday actions can raise the quality of what you write. Read this to learn the good
What we’ve learned editing blogs
November 16, 2022
Why read this? : We share the top 9 lessons we’ve learned from editing blogs. From how to grab readers from the start to how to end with a clear call to action. Learn how
What we’ve learned writing in 2020
November 10, 2022
Why read this? : Writing’s been a big focus for us since we launched Three-Brains. We’ve written a lot. And that means we’ve learned a lot. So, to close out the year, we share our 5