All articles that relate to writing, including writing for advertising, sales, blogs and SEO purposes, as well as the general business of writing.
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Why read this? : We share different tone of voice examples to show the difference this makes to a brand’s identity. Learn how the words a brand uses brings its values and positioning to life.
Why read this? : We look at how you create and use your brand’s tone of voice. Learn the key role it plays in your brand identity. We also share an example tone of voice, and
Why read this? : We share some of our favourite lessons from books about writing. Learn why your default word order should be subject then verb. And learn how action, feelings and humour breathe life
Why read this? : We look at the brand benefits of blogging. Learn how to use it to meet customer needs. Where it fits into your marketing plan. And its role in connecting other brand activities.
Why read this? : Good writing is easy to read. We share 10 tips to help you improve your writing’s readability. Easy steps you can do right away with examples to inspire you. Read this for
Why read this? : We share how to use keyword research for writing topic ideas. Learn how finding out what people search for helps you write more relevant content. Learn how to write content which fits
Why read this? : We look at the challenges you face when giving creative feedback to your agency. Learn how to balance business objectives and creative standards, while keeping the agency motivated. Read this to
Why read this? : Many businesses use their agencies to handle copywriting, but it’s not always the fastest or cheapest option. If you need it done quick, easy and cheap, there are other copywriting options. Read
Why read this? : We look at why you need a call to action, and where you use it. Learn the 5 golden rules to make your call to action more compelling. Read this for ideas
Why read this? : We share how writing about marketing has helped us organise our thinking, and share knowledge and ideas. Learn how that’s given us a fresh perspective on areas like customer insight, brand building
Why read this? : We share 5 of our favourite habits which help enhance your writing expertise. Learn how easy, everyday actions can raise the quality of what you write. Read this to learn the
Why read this? : We share the top 9 lessons we’ve learned from editing blogs. From how to hook readers from the start to how to end with a clear call to action. Learn how