All articles that relate to writing, including writing for advertising, sales, blogs and SEO purposes, as well as the general business of writing.
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Why read this? : We look at the benefits of blogging for building your brand. Learn which customer needs blogging can help you meet. We also show where blogging fits into your marketing plan and activities.
Why read this? : Good writing is easy to read. But you may not know there are tools you can use to measure readability. We share 10 tips to help you improve your writing’s readability.
Why read this? : Keyword research helps you write more relevant content for your audience. You look at what people search for, and use those keywords for writing inspiration. We share how to turn keyword research
Why read this? : Learn about the challenges you face when giving creative feedback to your agency. We share how to give creative feedback that keeps you on track against business objectives and creative benchmarks.
Why read this? : Many businesses use their agencies to handle copywriting, but it’s not always the fastest or cheapest option. If you need it done quick, easy and cheap, there are other copywriting options. Read
Why read this? : Your call to action tells customers what you want them to do next. We share why you need it, and lots of examples of where you use it. Learn the 5
Why read this? : We like writing about marketing as it helps us research new topics, organise our ideas and share knowledge. Read this for a selection of writing ideas, inspiration and insights we’ve learned
Why read this? : Building up your writing expertise is a big part of getting better at writing. We’ve got 5 habits we’ve found most useful to build writing expertise as we’ve written for this
Why read this? : We share the top 9 lessons we’ve learned from editing blogs. From how to grab readers from the start to how to end with a clear call to action. Learn how
Why read this? : Writing’s been a big focus for us since we launched Three-Brains. We’ve written a lot. And that means we’ve learned a lot. So, to close out the year, we share our 5
Why read this? : We look at the value of storytelling in engaging your audience. Stories help you stand out and be more memorable. Learn from our example stories which cover whisky, TV cooking shows
Why read this? : Marketing inspiration often comes from outside marketing. Read some of the lessons we learned from 3 of our favourite recent non-marketing books. We look at the “Alchemy” of behavioural science. We look at