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All articles that relate to writing, including writing for advertising, sales, blogs and SEO purposes, as well as the general business of writing.

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The benefits of blogging for brands

Why read this? : We look at the benefits of blogging for building your brand. Learn which customer needs blogging can help you meet. We also show where blogging fits into your marketing plan and activities.

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How to give great creative feedback

Why read this? : Learn about the challenges you face when giving creative feedback to your agency. We share how to give creative feedback that keeps you on track against business objectives and creative benchmarks.

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Remember the value of storytelling

Why read this? : We look at the value of storytelling in engaging your audience. Stories help you stand out and be more memorable. Learn from our example stories which cover whisky, TV cooking shows

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