Crafting ideas from guff to great
August 24, 2026
We explore how to improve rough ideas. Learn how to challenge, combine and cull ideas to make them sharper. Read this to learn how to craft ideas from guff to great.
workshop
Articles and guides which refer to the idea of a workshop. A collaborative meeting frequently used in marketing, creative and e-Commerce.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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Use modern ideas for better brainstorming
July 3, 2026
We explore how modern ideas about preparation, people and process lead to better brainstorming. Learn how most current brainstorms still use techniques created in the 1940s. Read this to bring your brainstorming into the 21st Century.
How to use time wisely in ideation planning
August 11, 2026
We explore how to use time wisely in ideation planning. Learn the 3 time phases which drive all ideation sessions. Read this to time your ideation planning better.
Using nudge psychology to boost your e-Commerce
August 13, 2026
We explore how to use nudge psychology to boost e-Commerce sales. Learn the benefits of making the customer experience easier and more attractive, social and timely. Read this to nudge your e-Commerce activities in the right direction.
What’s the purpose of brand purpose?
September 8, 2026
We look at the arguments for and against brand purpose. Learn why some say it’s a key to your brand identity and point of difference. And why others argue it’s too abstract and distracting. Read this to learn more about the purpose of brand purpose.
Running a workshop (our mid-workshop rant)
August 3, 2026
We explore the many frustrations of running a workshop. Learn how to get the basics like purpose, attendees and dynamics right to avoid having workshop woes. Read this to learn better ways of running a workshop.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
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