What’s the purpose of brand purpose?
June 20, 2023
Why read this? : We look at the arguments for and against brand purpose. Learn why those for it say it’s a key part of your brand identity and point of difference. And learn why those
workshop
Articles and guides which refer to the idea of a workshop. A collaborative meeting frequently used in marketing, creative and e-Commerce.
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Running a workshop (our mid-workshop rant)
August 9, 2023
Why read this? : We look at some of the frustrations of running a workshop. Learn what grinds people the most in these sessions. We share how to get the basics like purpose, attendees and