Skip to content

word of mouth

Articles and guides which refer to word of mouth. A marketing term, where customers love a brand so much they spontaneously talk about it to others.

Contact us if you can’t find what you’re looking for …

Young Girl reading book

The pros and cons of early adopters

Why read this? : We share what’s good and bad about early adopters. Learn why they’re such an attractive segment for new products and services. But also why it takes a lot of work to keep

Read More »