Articles and guides which reference Australian grocery retailer, Woolworths. With a focus on their marketing and e-Commerce.
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Why read this? : We look at how to use psychology principles to craft your brand personality. Learn how to apply the Big 5 personality traits, free traits and personal projects to brands. Read this
Why read this? : We explore different ways to improve your product page content. Learn from the examples we review in different online channels. Read this to learn more about what makes for successful product
Why read this? : We review the importance of packaging for e-Commerce. Learn how it helps you stand out on the digital shelf. We look at a sample of online baskets and show which packaging
Why read this? : We look at how online grocery shopping is going in the face of the Covid-19 challenge. Learn how Coles, Woolworth, Aldi, IGA and Amazon are supporting their customers. Follow our online store audits