Articles and guides which reference Australian grocery retailer, Woolworths. With a focus on their marketing and e-Commerce.
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We explore how to build the right level of online presence. Learn how to make sure you don’t do too little or too much online. Read this for ideas on using your online presence to grow your brand.
We explore why brands matter. Learn from our examples how branding helps you charge more, get more space and connect better with customers. Read this to learn the long-term benefits of building brilliant brands.
We explore how psychology principles shape your brand personality. Learn how the Big 5, free traits and personal projects drive your brand’s actions. Read this for ideas on how to polish your brand personality.
We explore how to improve the impact of your product page content. Learn from the examples we review in different online channels. Read this to learn how to create powerful product page content.
We review the importance of packaging for e-Commerce. Learn from our sample of online baskets how to make your packaging stand out on the digital shelf. Read this for design ideas to make your packaging work harder in e-Commerce.
We look at how online grocery shopping is coping with Covid-19. Follow our online store audits to learn how Coles, Woolworths, Aldi, IGA and Amazon are supporting their customers. Read this to learn how online grocery shopping is handling the pandemic challenges.
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