How to be a good underdog brand
August 28, 2026
We explore how to be a good underdog brand. Learn the 3 defining characteristics of a good underdog. Read this for ideas on building a better underdog story.
Who gives a crap
Articles and guides which reference Who Gives A Crap, the purpose led toilet paper organisation. With a focus on their marketing and e-Commerce.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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3 things that remarkable brands do better
August 28, 2026
We explore the benefits of building remarkable brands. Learn why it’s better to have customers talk about you than not talk about you. Read this to learn 3 ways to make your brand more remarkable.
Maverick marketing – more of it, please
July 6, 2026
We explore the need for more maverick marketing. Learn the drivers and impact of challenging the status quo. Read this for ideas on making your marketing less mundane.
Dull ideas and how to brighten them
August 26, 2026
We explore how to spot dull ideas in marketing. Learn what causes dullness and how to fix it. Read this for inspiration on how to brighten dull ideas.
How a good business villain vamps up your brand’s story
September 3, 2026
We explore how a “good” business villain strengthens your brand’s story. Learn how the villain creates the conflict your story’s hero needs. Read this to learn how to vamp up the business villain in your brand’s story.
To tell or not to tell your brand origin story
September 8, 2026
We explore the value of telling your brand origin story. Learn when it works best, when it only kinda works and when you shouldn’t bother. Read this to work out when to share your brand origin story.
The role of packaging in growing your brand
June 2, 2026
We explore the role of packaging in brand building. Learn how it influences customers before, during and after the sale. Read this to learn how to use packaging to grow your brand.
What’s the purpose of brand purpose?
September 8, 2026
We look at the arguments for and against brand purpose. Learn why some say it’s a key to your brand identity and point of difference. And why others argue it’s too abstract and distracting. Read this to learn more about the purpose of brand purpose.
The benefits of subscription models for customers and brands
September 8, 2026
We explore the most common subscription models such as value, convenience and discovery. Learn what these benefits mean for customers and your brand. Read this to learn how subscription models help you recruit, retain and reward your most loyal customers.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
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