How to drive traffic to an e-Commerce site
May 10, 2023
Why read this? : We share the 5 key actions which help you drive traffic to an e-Commerce site. Learn this process to pull in high potential customers to your store. Read this for ideas
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Articles and guides which refer to the creation and management of a website. With a focus on how that applies to marketing, creative and e-Commerce.
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What to look for in an e-Commerce agency
April 11, 2023
Why read this? : We look at the different ways an e-Commerce agency can support you. Learn about the services they offer, from strategy and planning to customer activation. We also cover the value of using
How to improve your D2C experience
May 10, 2023
Why read this? : We look at how to improve the Direct-to-Consumer (D2C) experience for your customers. Learn how to sharpen your thinking with insights, competitive strategy and positioning. And then learn how to turn those
Use digital insights to boost your brand’s health
May 25, 2023
Why read this? : We share how to use digital insights to grow your brand. Learn how to find and use them to make more customer focussed decisions. Read this to learn where digital insights make
6 key questions to ask when evaluating photos
May 25, 2023
Why read this? : We dig into the skill of evaluating photos to be used for marketing. Learn the 6 key questions which help make sure your photos supports your marketing objectives. We also share
What IT skills are required for e-Commerce?
April 14, 2023
Why read this? : We share what IT skills are required for e-Commerce. Learn how IT supports each step in the online shopping experience. That includes the role of IT in digital media, websites, payments,
The benefits of your website in digital marketing
May 26, 2023
Why read this? : We look at the benefits of your website in your digital marketing plan. Learn how it helps you hit key objectives like reach, engagement and sales. We also look at the systems,
The benefits of subscription models for customers and brands
May 1, 2023
Why read this? : The benefits of subscription models aren’t always obvious. We look at how different models offer different benefits like value, convenience and discovery. Learn what delivering these benefit means for your brand
Let’s recognise the value of e-Commerce Customer Service
February 13, 2023
Why read this? : Your e-Commerce customer service system supports your selling experience. Learn how having the right team, systems and processes keeps customers happy and coming back for more. We share the different points
How to get the most out of B2B CRM
March 16, 2023
Why read this? : We share how the Business-to-Business (B2B) buying process works and where CRM fits in. Learn the key activities which go into a B2B CRM program. We also share a case study
Cheers! Let’s drink to e-Commerce alcohol sales
May 25, 2023
Why read this? : We share key lessons from the e-Commerce alcohol sales category. Learn why alcohol and e-Commerce is such a powerful mix. Then, soak up what we learned from our CX and martech
52 ways to start testing e-Commerce websites
March 23, 2023
Why read this? : We show how testing e-Commerce websites makes sure everything works. Learn simple user testing principles, and what’s needed to specify and run e-Commerce website testing. Read this to learn 52 different tests