Articles and guides which relate to website testing. With a focus on how it relates to marketing, creative and e-Commerce.
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Why read this? : We share the what’s needed to deliver a great Direct-to-Consumer (D2C) experience. Learn how insights, competitive strategy and positioning focus your thinking. And then which marketing activities and systems bring that
Why read this? : We share what IT skills are required for e-Commerce. Learn how IT supports each step in the online shopping experience. That includes the role of IT in digital media, websites, payments, order
Why read this? : Your website is a core part of your digital marketing plan. This week, we share the many benefits it brings to your business. Learn how to use your website to hit
Why read this? E-Commerce alcohol sales have boomed as stuck-at-home customers get their booze delivered. That made us thirsty to explore this category. First, we look at why alcohol works so well in e-Commerce. Then,
Why read this? : We review the importance and impact of testing e-Commerce websites. You need to test your online store to make sure it all works smoothly for the customer. Learn simple user testing