How to drive traffic to an e-Commerce site
July 25, 2023
Why read this? : We share 5 key actions which help you drive traffic to an e-Commerce site. Follow these steps to pull in more high potential customers to your store. Read this for ideas
website testing
Articles and guides which relate to website testing. With a focus on how it relates to marketing, creative and e-Commerce.
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Using nudge psychology to boost your e-Commerce
June 13, 2023
Why read this? : We look at how you can use nudge psychology to boost e-Commerce sales. Learn the benefits of making the customer experience easier and more attractive, social and timely. Read this to
How to improve your D2C experience
September 8, 2023
Why read this? : We look at how to improve your customers’ Direct-to-Consumer (D2C) experience. Learn how to sharpen your thinking with insights, competitive strategy and positioning. Then how to turn those thoughts into customer-facing
What IT skills are required for e-Commerce?
August 2, 2023
Why read this? : We share what IT skills are required for e-Commerce. Learn how IT supports each step in the online shopping experience. We cover the role of IT in digital media, websites, payments,
The benefits of your website in digital marketing
September 14, 2023
Why read this? : We explore the business benefits that drive your website in digital marketing. Learn its role in hitting key objectives like reach, engagement and sales. We also review the systems, skills and
Cheers! Let’s drink to e-Commerce alcohol sales
September 15, 2023
Why read this? : We share key lessons from the e-Commerce alcohol sales category. Learn why alcohol and e-Commerce make such a strong mix. Then, soak up the lessons from our CX and martech audits
52 ways to start testing e-Commerce websites
July 25, 2023
Why read this? : We show why and how testing e-Commerce websites matters so much. Learn key user testing principles, and what’s needed to specify and run e-Commerce website tests. Read this to learn 52