Articles and guides which relate to website testing. With a focus on how it relates to marketing, creative and e-Commerce.
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We explore how to fix 10 of the most common website issues. Learn where brand websites regularly get design, writing, and customer experience wrong. Read this to make sure your website isn’t costing you business.
We look at how to prepare for the challenges of D2C order processing. Learn how to test your back-end systems to identify and fix issues before you go live. Read this to improve the robustness and reliability of your D2C order processing.
We share 5 key ways to drive traffic to an e-Commerce site. Learn how to attract more high-potential shoppers to your store. Read this for ideas on boosting visits to your online shop.
We explore how to use nudge psychology to boost e-Commerce sales. Learn the benefits of making the customer experience easier and more attractive, social and timely. Read this to nudge your e-Commerce activities in the right direction.
We explore ways to improve the Direct-to-Consumer (D2C) experience. Learn how to sharpen your insights, competitive strategy and positioning. Then, how to turn those into customer-facing activities. Read this for ideas on how to optimise D2C.
We share what IT skills are required for e-Commerce. Learn how IT supports key online shopping experiences like digital media, websites, payments, order to delivery and customer service. Read this to learn the IT skills you need in e-Commerce.
We explore the benefits of your website in digital marketing. Learn how it supports reach, engagement and sales. We also review the systems, skills and resources you need to run it. Read this to learn how to make your website work harder for you.
We explore e-Commerce customer service’s vital role in online selling. Learn how to build the right team, system and process to keep online customers happy. Read this for ideas on how to improve your e-Commerce customer service.
We explore the e-Commerce alcohol sales category. Learn why alcohol and e-Commerce is such a potent mix. Then, savour the lessons from our CX and martech audits of leading online alcohol sellers. Read this for selling ideas from the e-Commerce alcohol sales category.
We explore the ins and outs of testing e-Commerce websites. Learn key user testing principles and how to specify and run e-Commerce website tests. Read this to learn 52 different tests you can run to improve your online store.
We explore 12 e-Commerce capability areas covering skills, processes and systems. Learn how these support the whole process from identifying opportunities to creating selling experiences. Read this to learn how to build your e-Commerce capability plan.
We explore why the “curious and pick things up as you go” approach of the magpie works in e-Commerce. Learn from the examples we share from our first-ever D2C project. Read this to learn more about e-Commerce.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
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10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
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