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Von Restorff

Articles and guides which refer to the Von Restorff effect. Used in design and psychology to show that people pay more attention to unusual items in a group, rather than items which are similar.

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How to use behavioural science in marketing

Why read this? : Behavioural science gives you insight into why customers do what they do. We share how customer research, data and psychological insights help you understand customer decision-making. Read this to learn how

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