Articles and guides which refer to the Von Restorff effect. Used in design and psychology to show that people pay more attention to unusual items in a group, rather than items which are similar.
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Why read this? : Behavioural science gives you insight into why customers do what they do. We share how customer research, data and psychological insights help you understand how customers make decisions. Read this to
Why read this? : We look at the role of colour in design, and what means for marketing. For example, learn how to use colour at different stages of the brand choice funnel. Learn how to
Why read this? : We look at 4 actions which help you find your e-Commerce competitive advantage. Learn how to stand out from the pack with customer knowledge, brand building, experience creation and a learning
Why read this? : We share examples of how reading business books helps you find new ideas to grow your business. First, we share what we learned about how Pixar supports new ideas. Then, how the
Why read this? : We review the importance of packaging for e-Commerce. Learn how it helps you stand out on the digital shelf. We look at a sample of online baskets and show which packaging