Why read this? : We share branding lessons from 3 great marketing books. Learn why brands must offer more than a functional benefit. Plus, what makes a brand charismatic and different. And the 6 key
Articles and guides which refer to the Von Restorff effect. Used in design and psychology to show that people pay more attention to unusual items in a group, rather than items which are similar.
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Why read this? : We explore 4 actions which help you find your e-Commerce competitive advantage. Learn how customer knowledge, brand building, experience creation and a learning approach help you get ahead. Read this to
Why read this? : We share examples of how reading business books helps spark new ideas. Learn how to support creativity like Pixar does. How the distinctiveness bias makes your brand stand out. And the