Articles and guides which refer to the idea of value. With a focus on where it applies to marketing, creative and e-Commerce.
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Why read this? : We explore the 3 key marketing benefits of creative thinking. Learn how to use it to differentiate, drive customer experience and develop brand assets. Read this to learn how to sell
Why read this? : We look at the deeper meaning of brand character. Learn why choices you make under pressure shape your brand’s true story. We share examples of how to and how not to
Why read this? : We look at the marketing value of influencers. Learn how to identify, prioritise and work with different influencer types. Read this to learn the value of influencers in growing your brand.
Why read this? : We share 8 different areas that shape your e-Commerce culture. Learn how improving key areas like people, leadership, environment and systems helps you get things done. Read this to learn what’s
Why read this? : The benefits of subscription models aren’t always obvious. We look at how different models offer different benefits like value, convenience and discovery. Learn what delivering these benefits means for your brand
Why read this? : We look at the business value of writing. We start with freelance copywriting fees to get an idea of cost. Then, we explore the value this writing adds to your business.