Time to show your brand character
May 16, 2023
Why read this? : We look at the deeper meaning of brand character. Learn why choices you make under pressure shape your brand’s true story. We share examples of it being done well, and done
value
Articles and guides which refer to the idea of value. With a focus on where it applies to marketing, creative and e-Commerce.
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Getting the most value out of influencers
March 6, 2023
Why read this? : We look at the marketing value of using influencers. Learn what makes the best influencers stand out, and where and when to use them. We also show how to prioritise and work with
Eight ways to build a great e-Commerce culture
February 10, 2023
Why read this? : We share 8 different ways to improve the way your e-Commerce culture works. Learn how improving key areas like people, leadership, environment and systems helps you get things done. Read this to
The benefits of subscription models for customers and brands
May 1, 2023
Why read this? : The benefits of subscription models aren’t always obvious. We look at how different models offer different benefits like value, convenience and discovery. Learn what delivering these benefit means for your brand
The value of writing
February 8, 2023
Why read this? : This week’s article looks at the business value of writing. First, we look at freelance copywriting fees to get an idea of cost. Then, we apply these costs back to the