Articles and guides which refer to the idea of value. With a focus on where it applies to marketing, creative and e-Commerce.
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Why read this? : We look at the value of influencers in your marketing plan. Learn what makes an influencer a good influencer, and where and when they should fit into your plans. We also share examples
Why read this? : The way you set up your e-Commerce culture defines how your online business does things. We share 8 different ways to make it work better. Learn about key areas like people
Why read this? : Subscription models bring benefits for both customers and brands, but they can be complex. We share how different models deliver customer benefits like value, convenience and discovery. Learn what it takes
Why read this? : This week’s article looks at the business value of writing. First we look at freelance copywriting fees to get an idea of cost. Then we apply these costs back the value