Articles and guides which refer to the idea of value. With a focus on where it applies to marketing, creative and e-Commerce.
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Why read this? : We look at the marketing value of using influencers. Learn what makes the best influencers stand out, and where and when to use them. We also show how to prioritise and work with
Why read this? : We share 8 different ways to improve the way your e-Commerce culture works. Learn how improving key areas like people, leadership, environment and systems helps you get things done. Read this to
Why read this? : The benefits of subscription models for customers and brands aren’t always obvious. We share how different subscription models deliver different benefits like value, convenience and discovery. And then we show what delivering
Why read this? : This week’s article looks at the business value of writing. First, we look at freelance copywriting fees to get an idea of cost. Then, we apply these costs back to the