Articles and guides which refer to the idea of value. With a focus on where it applies to marketing, creative and e-Commerce.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
We explore why you should banish marketing buzzwords. Learn how they make you sound less clear, inclusive and original. Read this to learn the benefits of banishing marketing buzzwords to the back of beyond.
We explore how a “good” business villain strengthens your brand’s story. Learn how the villain creates the conflict your story’s hero needs. Read this to learn how to vamp up the business villain in your brand’s story.
We explore the key marketing benefits of creative thinking. Learn how it helps you differentiate, drive customer experience and develop brand assets. Read this to maximise the marketing benefits you get from creative thinking.
We share different tone of voice examples to show its impact on brand identity. Learn how the way a brand sounds changes how customers perceive it. Read these tone of voice examples for ideas on how to make your brand sound right.
We look at the deeper meaning of brand character. Learn why choices you make under pressure shape your brand’s true story. We share examples of how and how not to do it. Read this to learn how to show your true brand character.
We look at the marketing value of influencers. Learn how to identify, prioritise and work with different influencer types. Read this to learn the value of influencers in growing your brand.
We explore 8 key drivers of e-Commerce culture. Learn how factors like people, leadership, environment and systems affect how you get things done. Read this to learn how to build a great e-Commerce culture.
We explore the most common subscription models such as value, convenience and discovery. Learn what these benefits mean for customers and your brand. Read this to learn how subscription models help you recruit, retain and reward your most loyal customers.
We explore why sales teams like price discounts and marketing teams don’t. Learn the finances of price promotion, and why context drives how you use them. Read this to learn how price discounts fit into your sales and marketing planning.
We explore what the travel and tourism industry is doing to keep their marketing going. Learn what Qantas and Tourism Australia are doing to keep customers engaged. Read this to learn how in terms of customer experience, travel and tourism are still surviving. Just.
We look at search tools you can use to gather customer insights. Learn how looking at trending searches helps you identify customer needs. Read this to learn how to use trending searches to better understand what customers need.
We look at the business value of writing. Learn about freelance copywriting fees and how to measure those against the value writing adds to your business. Read this to learn how to validate the value of writing for your business.
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