Using the Ansoff matrix for innovation planning
October 10, 2023
Why read this? : The Ansoff matrix shows there are 4 ways to grow your business. Learn the pros and cons of each, with real-life examples. We also share a case study of a business
Unilever
Articles and guides which refer to the Anglo-Dutch FMCG business Unilever. With a focus on their marketing and e-Commerce activities.
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Photo editing tech has never made you look so good
September 7, 2023
Why read this? : We look at the impact of photo editing in marketing. Learn why there are so many different opinions about it. We share examples of positive and negative uses of photo editing.