Articles and guides which refer to the idea of trial. In marketing, this is a key stage in the brand choice funnel, where a customer moves from consideration to having a direct interaction with the brand, usually a purchase.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
We explore the benefits of building remarkable brands. Learn why it’s better to have customers talk about you than not talk about you. Read this to learn 3 ways to make your brand more remarkable.
We explore how brand trial works. Learn what influences the brain to drive customers’ buying decisions. Read this so that more customers say “buy” than “bye-bye” to your brand.
We explore bricks and clicks commercial planning. Learn the 3 key functional activities to plan before you talk to retailers. Read this to be better prepared for bricks and clicks commercial planning.
We explore the role of packaging in brand building. Learn how it influences customers before, during and after the sale. Read this to learn how to use packaging to grow your brand.
We share ideas on how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Where it fits into the advertising process. And how to get more out of working with copywriters. Read this to improve how you give copywriting feedback.
We explore the pros and cons of early adopters. Learn why they’re such an attractive target for new products and services. But also, why it’s hard to keep them happy. Read this to learn the role of early adopters in your marketing plan.
Behavioural science helps you work out why customers do what they do. We explore how customer research, data and psychology give you insights into decision-making. Read this to learn how to use behavioural science in marketing at different stages of the brand choice funnel.
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