Articles and guides which refer to the idea of trial. In marketing, this is a key stage in the brand choice funnel, where a customer moves from consideration to having a direct interaction with the brand, usually a purchase.
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Why read this? : We review the role of packaging in growing your brand. Learn how it reinforces your brand identity, and influences customers before, during and after the point of sale. Read this to learn
Why read this? : Behavioural science gives you insight into why customers do what they do. We share how customer research, data and psychological insights help you understand how customers make decisions. Read this to