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Articles and guides which refer to the idea of trial. In marketing, this is a key stage in the brand choice funnel, where a customer moves from consideration to having a direct interaction with the brand, usually a purchase.

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How to use behavioural science in marketing

Why read this? : Behavioural science gives you insight into why customers do what they do. We share how customer research, data and psychological insights help you understand customer decision-making. Read this to learn how

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