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thinking

Articles and guides which relate to the process of thinking. With a focus on how to think better in marketing, creative and e-Commerce.

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Skull - Marketing Creative Selling

Where to focus your marketing brain

Why read this? : We explore 6 key ideas which boost your marketing brain. Use our marketing BRAINS model to sharpen your marketing thinking. Read this to learn where to focus your marketing brain. It’s

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Diagram with culture written in the centre and eight spokes - people, organisation, values, reward, leadership, environment, standards and policies, systems and resources

Creating a more creative culture

Why read this? : We dive into the 3 key drivers of creating a more creative culture. Learn how to set up your business to boost creativity. Read this for practical examples of ways to

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Close up image of a man in a suit wiping away a tear and looking sad

Beware of the idea killer

Why read this? : We look at how to spot an idea killer. Learn 10 common giveaways in what they say and do. We share examples of where they lurk, and how to get your

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lady with arms up in the air and happy smiley face

How to use emotions in creative work

Why read this? : We explore how using emotions helps creative work stand out and be easier to remember. Learn how emotions work in the brain’s limbic system, and what that means for decision-making, communication

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