Beware of the idea killer
September 1, 2022
Why read this? : An idea killer is someone who crushes your ideas. Learn how to spot them with our list of 10 common things they say and do. We share examples of where they strike,
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Articles and guides which relate to the process of thinking. With a focus on how to think better in marketing, creative and e-Commerce.
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The 3 most common barriers to creative thinking
August 30, 2022
Why read this? : Creativity helps you come up with new ideas. But you have to deal with certain types of people who put up barriers to creative thinking. We share examples of the 3
The value of Six Hats creative thinking
August 29, 2022
Why read this? : Six Hats is a creative thinking process developed by the creator of lateral thinking, Edward De Bono. Read our brief summary of the process and the pros and cons of using
How to use emotions in creative work
October 6, 2022
Why read this? : Creative work which stirs the emotions stands out more. It’s easier to remember. We share how emotions work in different parts of the brain’s limbic system. And what that means for
Creative evaluation – 3 key questions to keep you on the right track
July 7, 2022
Why read this? : Creative work often divides opinions. That can make it hard to manage through a business. We share some of the key challenges you face with creative evaluation. Learn how to deal