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thinking

Articles and guides which relate to the process of thinking. With a focus on how to think better in marketing, creative and e-Commerce.

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Beware of the idea killer

Why read this? : An idea killer is someone who crushes your ideas. Learn how to spot them with our list of 10 common things they say and do. We share examples of where they strike,

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How to use emotions in creative work

Why read this? : Creative work which stirs the emotions stands out more. It’s easier to remember. We share how emotions work in different parts of the brain’s limbic system. And what that means for

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