How to take on the market leader and win
July 6, 2026
We explore how to take on the market leader and win. Learn why smartness always beats size in the long run. Read this for ideas on challenging the big players in your market.
thinking
Articles and guides which relate to the process of thinking. With a focus on how to think better in marketing, creative and e-Commerce.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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Creating ideas – how to start
August 24, 2026
We explore why it can be hard to start creating ideas. Learn how to reframe these challenges as creative opportunities. Read this to kick off your creative process more effectively.
5 creative habits you can start today
August 20, 2026
We explore 5 quick and easy creative habits you can start today. Learn how to nudge your thinking towards being more innovative. Read this to start building more creative habits.
Brand trial – Buy or bye-bye!
July 2, 2026
We explore how brand trial works. Learn what influences the brain to drive customers’ buying decisions. Read this so that more customers say “buy” than “bye-bye” to your brand.
Meet Logical Lou – The scientist who thinks hard with a vengeance
July 2, 2026
We introduce you to Logical Lou. Learn what the logical part of your brain does for you. Read this to learn how to get lots more out of logic.
Meet Instinctive Izzy – The warrior deep down in your soul
July 7, 2026
We introduce you to Instinctive Izzy. Learn what the instinctive part of your brain does for you. Read this to learn when and how to lean on your instincts.
Three-Brains most popular lessons from 2024
July 13, 2026
We share our 3 most popular lessons from 2024. Learn which articles created the most interest last year. Read this for ideas on how to get a creative head start for the New Year.
Use modern ideas for better brainstorming
July 3, 2026
We explore how modern ideas about preparation, people and process lead to better brainstorming. Learn how most current brainstorms still use techniques created in the 1940s. Read this to bring your brainstorming into the 21st Century.
5 marketing habits to inspire better ideas
July 13, 2026
We explore 5 marketing habits that sharpen your marketing thinking. Learn easy everyday routines that help you craft smarter marketing ideas. Read this to learn how to build better marketing habits.
Knowledge management and marketing – a contradiction in terms?
July 2, 2026
We explore knowledge management’s role in marketing. Learn how organising the 2 types of knowledge helps you sharpen your marketing. Read this to learn why knowledge management and marketing aren’t a contradiction in terms.
How good at logical thinking do you think you are?
August 21, 2026
We explore the role of logical thinking in decision-making. Learn when it helps and when it doesn’t. Read this for ideas on when and how to apply logical thinking to your ideas.
Gut instinct – good, bad or it depends?
August 21, 2026
We explore the surprising ways gut instinct influences marketing. Learn how it works and how it shapes what customers do. Read this to learn how to get more out of gut instinct.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
