Why read this? : We share branding lessons from 3 great marketing books. Learn why brands must offer more than a functional benefit. Plus, what makes a brand charismatic and different. And the 6 key
Thinking Fast and Slow
Articles and guides referring to the behavioural science book Thinking, Fast and Slow by psychologist and author, Daniel Kahnemann.
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Why read this? : We explore content ideas from 3 different e-Commerce product page examples. Learn the types of images and information other brands use to increase conversions. Read this to stimulate content ideas for