Articles and guides referring to the behavioural science book Thinking, Fast and Slow by psychologist and author, Daniel Kahnemann.
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Why read this? : We share branding lessons from 3 great marketing books. Learn why brands must offer more than a functional benefit. Plus, what makes a brand charismatic and different. And the 6 key
Why read this? : We explore content ideas from 3 different e-Commerce product page examples. Learn the types of images and information other brands use to increase conversions. Read this to stimulate content ideas for
Why read this? : We look at how you can use nudge psychology to boost e-Commerce sales. Learn the benefits of making the customer experience easier and more attractive, social and timely. Read this to
Why read this? : We share 5 top-of-mind thoughts about thinking as we go into 2023. Learn how to sharpen your thinking with thoughtful ideas inspired by psychology and neuroscience. Read this to spark new
Why read this? : We share our 3 most popular lessons from 2022. Learn which of our marketing, creative and e-Commerce articles attracted the most readers, and our thoughts on why. Read this to see
Why read this? : We explore how to handle bias in market research. Learn who and what causes bias, and how to reduce its impact on research. Read this to learn how to manage bias
Why read this? : We explore how creative work which stirs the emotions stands out more and is easier to remember. Learn how emotions work in the brain’s limbic system, and what that means for