Articles and guides which refer to the idea of theme. Used in storytelling, the theme is what your story is about and usually relates to a drama or change that affects the lead character(s).
Get in touch if you can’t find what you’re looking for …
Why read this? : Learning about story structure improves how you tell your brand’s story. Well-structured stories draw the audience in. In this article, we show how story structure gives stories an engaging and familiar
Why read this? : We look at how lessons from storytelling can improve the impact of your marketing communications. Learn why stories are such an effective way to communicate, and what that means for marketing. And