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theme

Articles and guides which refer to the idea of theme. Used in storytelling, the theme is what your story is about and usually relates to a drama or change that affects the lead character(s).

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A neon on a white wall saying we are all made of stories

How to use storytelling in marketing

Why read this? : We look at how lessons from storytelling can improve the impact of your marketing communications. Learn why stories are such an effective way to communicate, and what that means for marketing. And

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