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theme

Articles and guides which refer to the idea of theme. Used in storytelling, the theme is what your story is about and usually relates to a drama or change that affects the lead character(s).

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A neon on a white wall saying we are all made of stories

How to use storytelling in marketing

Why read this? : We look at how to use storytelling in marketing. Learn why stories are such a powerful way to engage customers. Learn how they grab attention and build emotional connections. Read this

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