Skip to content


Articles and guides which refer to the idea of theme. Used in storytelling, the theme is what your story is about and usually relates to a drama or change that affects the lead character(s).

Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.

A neon on a white wall saying we are all made of stories

How to use storytelling in marketing

Why read this? : We look at how to use storytelling in marketing. Learn why stories are such a powerful way to engage customers. Learn how they grab attention and build emotional connections. Read this

Read More »