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The iconic

All posts and articles which refer to Australian online fashion retailer, The Iconic. With a focus on their marketing and e-Commerce.

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Inside a courier delivery van, many different types of packages in cardboard boxes stacked up for delivery

Managing your D2C delivery cost

Why read this? : We review the role of delivery cost in your D2C business model. Learn how the different components of delivery cost impact your profit and loss. Learn how to balance making delivery attractive

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Two men holding pencils comparing notes on a piece of paper in in front of macbooks

52 ways to start testing e-Commerce websites

Why read this? : We show how testing e-Commerce websites makes sure everything works. Learn simple user testing principles, and what’s needed to specify and run e-Commerce website testing. Read this to learn 52 different tests

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