All posts and articles which refer to Australian online fashion retailer, The Iconic. With a focus on their marketing and e-Commerce.
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Why read this? : We review the role of delivery cost in your D2C business model. Learn how different delivery cost factors impact your bottom line. And how to balance making delivery attractive to customers
Why read this? : We explore the ins and outs of testing e-Commerce websites. Learn key user testing principles and how to specify and run e-Commerce website tests. Read this to learn 52 different tests
Why read this? : Your e-Commerce positioning defines which shoppers you go after and how you’ll persuade them to buy. We share how you create a positioning map and statement. Learn from our examples of
Why read this? : We take lessons from 3 leading online fashion shopping sites. Learn how The Iconic, Myer and Converse’s D2C store offer different front- and back-end customer experiences. Read this for ideas on