Articles and guides which refer to the book The Choice Factory by Richard Shotton. A guide to the biases which drive customer buying decisions.
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Why read this? : We look at how you can use nudge psychology to boost e-Commerce sales. Learn the benefits of making the customer experience easier and more attractive, social and timely. Read this to
Why read this? : We explore how to handle bias in market research. Learn who and what causes bias, and how to reduce its impact on research. Read this to learn how to manage bias
Why read this? : We share examples of how reading business books helps spark new ideas. Learn how to support creativity like Pixar does. How the distinctiveness bias makes your brand stand out. And the